Partnership Strategy Director, Live Nation
LN Media & Sponsorship
$140-150k
+ Stock Program
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$140-150k
+ Stock Program
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative
- We’re seeking a dynamic, entrepreneurial professional with national level brand marketing and sponsorship / partnership experience. You’re an expert internal marketer with a deep knowledge and understanding of brands and their marketing needs, experienced in developing and showcasing sponsorship programs to prove partnership value, helping drive partner renewals and upsells
- BA/BS Degree required
- 3-7 years in sales and brand marketing experience in the partnership space within a brand and/or Entertainment or Sports property or agency
- Strong writing & editing skills to bring brand storytelling to life and inspire a clear understanding of how our partnerships make a positive impact on brand goals and business initiatives
- Strong understanding of insights and analytics with the ability to identify the most relevant data points to strengthen strategic narratives
- Ability to thoughtfully present results in a fast paced, resource-conscious environment with a creative style and a collaborative attitude
- Exceptional ability to successfully manage and problem-solve in a group of stakeholders with different priorities
- Relentless focus and prioritization tied to team goals
- A demonstrated ability to develop and nurture both internal and external relationships and work effectively at all levels of the decision process
- A disciplined work ethic, entrepreneurial mindset, persistent with client follow-up, and strong desire to work in a team environment
- Travel may be required
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
What the job involves
- You’ll serve as a link and support across multiple internal teams, leading brand partnership storytelling efforts that translate key statistics and showcasing accomplishments into compelling presentations to F500 brands. You’ll inspire both internal and external key stakeholders on why partnering with Live Nation Media & Sponsorship is valuable, generating excitement and content to drive incremental growth across brand partners
- As a critical member of the client partnership team, you’ll help shape the overall partnership narrative, highlighting key milestones as well as helping sustain interest in future growth opportunities for longer term relationships. You’ll help keep partners engaged and focused with new and exciting marketing materials and serve as an in-house subject matter expert for product owners to ensure proposals and pitches are shaped to achieve specific brand objectives
- Leverage industry expertise, local market trends and deep knowledge of client’s needs to generate excitement for client around partnership performance and future growth
- Develop and showcase recaps for clients/partners to merchandise with marketing leadership
- Develop, write, and present partnership showcase materials in front of senior level marketing executives
- Act as internal subject matter expert and internal marketer across product, account management, and sales functions
- Position Live Nation as a strategic resource throughout client’s marketing team – both internal staff and external resources
- Be on top of relevant market trends, client needs, expectations and opportunities as well as shifts in the competitive landscape; Monitors the competitive marketplace, including local and national sports and entertainment properties
- Showcase data driven results in a fast paced, resource-conscious environment
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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