Product Marketing Director, CookUnity
$170-180k
Ready-meal delivery marketplace
Open for applications
Ready-meal delivery marketplace
201-500 employees
Open for applications
$170-180k
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- The ideal candidate is a customer-obsessed marketer and detailed systems thinker who embraces data and insights to deeply understand the needs of our audience and category context to craft compelling propositions
- 7+ years of product marketing experience with proven ability to develop effective and impactful strategies that fuel business growth and brand affinity
- Experience at premium consumer and/or technology brands with a track record of launching captivating product marketing work
- Growth mindset and entrepreneurial spirit, operating with a bias for action and will to figure things out with minimal oversight
- A skillful communicator and analytical thinker who can turn insights and strategy into inspiring storytelling and customer value
- Highly collaborative and comfortable partnering, influencing, and aligning with cross-functional partners including those in technical roles
- Experience and high degree of comfort executing and thriving in a fast-paced environment
- BA/BS Degree
Desirable
- 3+ years people management experience
- MS/MBA Degree
- Experience with marketplace brands or working across consumer and creator audiences is a plus
What the job involves
- At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason
- This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance
- Through insight-inspired, data-led brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies
- We are looking for an exceptional Product Marketing leader to drive the positioning, adoption, and ongoing use of CookUnity’s expanding suite of products and services
- In this role you will own the development of a detailed customer lifecycle journey and lead the product GTM process from inception to execution
- You will collaborate closely with key partners in Product, Portfolio, Chef Success, Growth Marketing, and Business Operations to drive product comprehension and conversion in the category and order penetration and sales growth among CookUnity subscribers with the ultimate goal of maximizing retention rates
- This role will both lead and deeply integrate across a mix of owned, earned, and paid channels to establish an undeniable presence and adoration for CookUnity products and chefs
- You will report to the VP of Brand Marketing and work closely with influential leaders throughout the company
- Leader of the “Brand Experience Squad” with ownership for product marketing and all strategies/initiatives related to increasing product comprehension, differentiation, product/feature adoption, retention, and customer LTV
- Work to deeply understand our customers and their needs, utilizing these insights to inspire/drive future product roadmaps in support of exceeding customer expectations, supporting company positioning, and achieving best in class product benchmarks
- Partner with product, portfolio, and chef success to position current and future offerings to reinforce CookUnity’s marketplace ambitions and maximize audience resonance
- Lead the development of a clear, compelling narrative framework, defining the role of our digital product, features, meals, and chefs in aligning/reinforcing CU overall positioning
- Lead (and refine) our launch process (intake, prioritization, calendar, seasonal releases, etc) to drive more efficient & impactful product marketing GTM (awareness, understanding, adoption, engagement)
- Monitor and report on key metric performance, including but not limited to product launch performance (conversion rate, first-month sales, repeat purchase rate), customer retention rates, and customer satisfaction (ratings & reviews, NPS, satisfaction surveys)
- Lead an emerging creator LTO strategy partnering with top talent profiles to extend our reach and relevance among high value audiences
- Ensure priority products and their distinct value to customers are present and highlighted in all marketing across Growth and Brand activations
- Own the continued development, refinement, and activation of a comprehensive user journey, considering all possible touch points for engagement and merchandising
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
30% employee growth in 12 months
Company
Employee endorsements
My opinions are valued
"There is no limit when proposing changes, new ideas or exploring different possibilities that can make an impact to the business. There is no "we..."
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company values
- Pursue Excellence: We’re fuelled by a relentless pursuit of excellence
- Make it Simple: We always strive to do more with less
- Harmony: We believe that greatness comes from goodness
- Encourage Growth: We embrace a growth mindset and focus on making ourselves better each day
- Celebrate Diversity and Creativity: We honor the individuality of associates, chefs and the people we serve
- Make an Impact: We want to design experiences that make people happy, healthy and well
- Build Unity: Because we're all connected and we’re strongest when united
Company HQ
Bedford-Stuyvesant, NY
Articles
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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