Senior Director of Product, Zeta
Growth Hacking
Full-stack, cloud-native, API-first neo-banking platform
Open for applications
Full-stack, cloud-native, API-first neo-banking platform
1001+ employees
Open for applications
1001+ employees
Company mission
To accelerate the transition towards invisible payments.
Role
Who you are
- In depth understanding and knowledge of Statistics, Analytics, Business Intelligence, SQL, Product Analytics platforms
- Ability to interpret complex data sets and derive actionable insights
- In depth understanding and knowledge of technology platforms and their capabilities for IOS, Android and Web development
- Keen eye for design and aesthetics
- Excellent UX and copywriting skills
- Excellent written and verbal communication skills
- Experience in conducting user research
- Meticulous in program management processes
- 10+ years in Product Management, majority of which are spent at a fintech
- Software engineering/technical background
What the job involves
- As a Senior Director, Product Growth Hacking, you will report into our CEO, and lead a team of Growth focused Product Managers, Designers and Analysts working alongside rockstar engineers, leveraging data-driven strategies, experimental marketing initiatives, and scalable growth solutions to accelerate Acquistion, Revenue, Engagement and Retention for consumer-focused deposit and lending products
- Strategy - Determine the highest-priority KPIs that we can and should improve
- Measurement - Leverage Product Analytics Platforms (Mixpanel, Amplitude etc) and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output metrics and Input metrics across Acquisition, Activation, Revenue, Retention, Engagement
- Analysis - Conduct in-depth user segmentation and behavioral analysis to uncover actionable insights for acquiring, retaining, and monetizing users
- Ideation - Come up creative ideas representing highest impact, lowest effort experiments that will meaningfully improve these KPIs
- Rapid Experimentation - Work with the team to Design, launch, and iterate on growth experiments, including A/B tests, multi-variant testing, and rapid prototyping of new product features. Implement advanced analytics and attribution models to measure the ROI of growth activities and refine strategies
- UX and Copy - Drive the creation of delightful, intuitive and engaging user interfaces and copy to ensure maximum engagement and funnel conversion
- Business Development - Lead partnership initiatives with relevant BD partners to foster growth
- Leadership - Lead and mentor a team of product managers, designers, data analysts, and program managers. Optimize team efficiency and output
Our take
Zeta have resolved a problem long plaguing banks and fintech startups. Antiquated practices mean product launches require working with a range of vendors and tech partners. The result is a time-consuming process with a potentially poor user experience to show for it. Zeta’s ‘Omni-Stack,’ by contrast, was built from the ground up to keep the process seamless and easy.
It has proven a wildly successful proposition and Zeta achieved Unicorn status on their $250 million Series C funding round, led by SoftBank. As sectors develop, fintechs and banking will need to answer new threats and requirements associated with security, privacy, and scalability. The more partners and vendors, the more room for error - so Zeta’s emergence is both timely and enticing.
Their funding is likely to continue apace for more than just the quality of their product. India is the second largest internet market globally and is seeing a flurry of interest from big-name investors like SoftBank and Tiger Global. Therefore, companies are looking to accelerate the rate of development there from promising startups like Zeta.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2025
$50m
LATE VC
Mar 2022
$30m
LATE VC
Total funding: $430m
Company benefits
- Paid parental leave
- Paid volunteer hours
- Flexible working hours
- Work from home opportunities
- Health insurance
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ramki Gaddipati
(CTO)Ramki worked as a Software Engineer for a year before co-founding Bridle during a Master's at the Birla Institute of Technology and Science. They then joined Morgan Stanley as a Manager and spent almost 6 years as a Director at Directi, before co-founding Zeta in April 2015.
Bhavin Turakhia
(CEO)Bhavin is a serial entrepreneur. In the past, they have founded Ringo.co, Radix Registry and Flock App where they still serve as CEO alongside Zeta.
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