Lead Product Marketing Manager, Patreon
$188-282k
+ Offers Equity
Funding platform for creatives
Be an early applicant
Funding platform for creatives
501-1000 employees
Be an early applicant
$188-282k
+ Offers Equity
501-1000 employees
Company mission
Patreon's mission is to power creators to do what they love, and get paid by the people who love what they do.
Role
Who you are
- 6+ years in product marketing at a tech company, with a track record of scaling consumer products; bonus if you’ve worked on creator-focused or commerce tools
- Excellent communicator, able to work seamlessly with both highly technical and highly creative teams
- Proven success managing large cross-functional teams
- Experience influencing product development and strategy using both quantitative and qualitative insights
- Deep product intuition with a knack for surfacing meaningful insights and latent user needs
- A passion for helping creators — and a bias toward action
What the job involves
- Commerce is where Patreon turns creator passion into sustainable income
- We’re building toward our vision of a better internet while staying laser-focused on monetization so creators truly earn
- Our team integrates commerce into every surface of the app, shaping experiences like Autopilot (so creators can automate their business), Gifting (send a piece of media or a membership), ticketed live events, and seamless one-time payments
- We obsess over the full creator–fan journey, turning casual fans into true supporters and unlocking recurring income for creators
- At Patreon, Product Marketing is where ideas become products that creators love
- Product marketers here shape the product vision itself — not just the launch plan — embedding with Product, Design, UXR, and Data Science to turn creator insights into GTM strategies that drive real impact
- This is a high-autonomy, high-visibility role: you’ll own the narrative, the creative direction, and the full go-to-market motion, working across 0–1 bets to scaled brand campaigns
- It’s product marketing at its highest level, blending strategy, storytelling, and business impact with the scope to truly move the needle for millions of creators and fans
- Lead the go-to-market strategy and vision for key consumer product areas
- Partner with Product, Design, Engineering, UXR, and Data Science to shape the roadmap
- Conduct creator and fan research to uncover needs, use cases, and insights
- Craft compelling product narratives and breakthrough GTM plans
- Drive 0–1 product development and launch high-priority products to market
- Own the end-to-end product journey across the lifecycle — from ideation to adoption
Our take
Creatives face two major struggles in the online space: getting eyes (or ears) on their work, and getting paid for it. Patreon was founded to solve both problems with a platform that would provide a space for creators to host and promote their work, and offer supporters a way to show their support through a regular paid subscription.
Patreon has been a leader in the content subscription space since its founding, but recently has come under pressure from newer rivals such as Substack and Ko-fi. It has maintained its position by shifting its focus from being primarily a marketplace for supporters to find creatives that interest them to being a toolbox for content creators to promote their work. While the site's creatives value this approach it remains to be seen whether Patreon will be able to return to the growth it was enjoying in previous years.
Despite the inroads made by competitors and a troubling global economic outlook making finances tougher for content creators and their supporters, Patreon is still a leader in its space, with over its over 250,000 active creators having made $3.5 billion through the platform. It is going through a period of downsizing to focus on its core business, and is continuing to hire talent to improve its product and expand its marketing efforts.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2021
$155m
SERIES F
Sep 2020
$90m
SERIES E
Total funding: $352.1m
Company benefits
- Gym membership
- Commuter stipend
- Training budget
- Work from home opportunities
- Health insurance
- Stock options
- 401k
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Conte
(CEO)Graduated from Stanford with a degree in Music. Created musical content on Youtube as Pomplamoose before founding Patreon.
Sam Yam
(CTO)Worked in analytics and engineering roles at Yahoo, Ning and Loopt. Previously founded mobile advertising company AdWhirl, which was acquired by Google.
Salary benchmarks
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