SEO Lead Analyst, 2U

$95-110k

+ Potential bonus eligibility

Google Analytics

Senior and Expert level

Remote from US

Global online learning platform

Job no longer available

Global online learning platform

1001+ employees

B2BEducationSaaS

Job no longer available

$95-110k

+ Potential bonus eligibility

Google Analytics

Senior and Expert level

Remote from US

1001+ employees

B2BEducationSaaS

Company mission

To help their partners create educational opportunities that enable lifelong learners to unlock their human potential and solve society’s critical needs.

Job

Company

Role

Who you are

Bachelor’s degree (in a business, data, or communications related field is a plus); Graduate degree a plus, but not required
7+ years SEO experience
Proven track record of scalable SEO tactics
Ability to teach/train others in SEO principles and tactics
Successful advocacy for organic search & inbound marketing in your last organization
Strong attention to detail, love of process-building, and desire to help grow a business unit
Ability to manage stakeholders, at various levels of the organization, and their needs
Ability to maintain a fun, casual, professional and productive team atmosphere
Comfortable working with ambiguous concepts and distilling them into sound deliverables
Enthusiasm and the ability to thrive in an atmosphere of constant change

What the job involves

Drive SEO strategy for internal teams by powering content, technical, and off-page projects, with the goal to increase traffic and revenue for multiple sites
Drive site-specific goal setting and project planning. Design projects focused on priorities and targets, and monitor overall performance, while reporting regularly to leadership
Develop new strategies, tactics, and processes that grow KPIs or increase efficiencies of the entire SEO team and work with Content, Creative, Tech and others to do so
Oversee portfolio-level SEO Performance using BrightEdge, Search Console, Google Analytics, and Internal Dashboards and effectively communicate expert level analysis in meetings, slide decks, or reports
Educate and train internal teams about SEO best practices and the latest trends
Perform Competitive analysis in the ever-changing education and SEO space, report on findings, and make recommendations

Our take

Enabling education providers to offer students anything from free courses to full degrees, the leading global online learning platform 2U has positioned itself to provide high-quality education at scale.

Following its acquisition of edX, the company has made edX the face of its products and services, taking on more of a parent company role. This acquisition was a major shift compared to the company’s typical focus on partnering with universities to offer master’s degrees. However, edX has enabled it to expand into other projects, providing its 230+ partners with thousands of digital education offerings.

Though 2U established itself as a leader in the space, with over 40 million learners using the platform, it filed for bankruptcy in 2024. A significant financial restructuring and leadership change saw it bounce back in 2025 with new partnerships with the likes of Lancaster University.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-6% employee growth in 12 months

Glassdoor (2.8)

Company

Funding (last 2 of 6 rounds)

Oct 2013

$5.1m

SERIES D

Apr 2012

$26m

SERIES D

Total funding: $95.9m

Company benefits

Medical, Vision, and Dental
Parental Leave
Wellness Programs
Employee Stock Purchase Program
Leadership Training
Volunteer Time Off
LinkedIn Learning
Referral Bonus
Military Leave

Company HQ

Crystal City, Arlington, VA

Leadership

Kees Bol

(CEO)

Previously CEO at Boundless Learning, was the Managing Director at Pearson, Chief Marketing Officer at Strategic Education Inc and was a Senior Business Director at Capital One.

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