General Manager of Regional Marketing, Xero
Regional Marketing, UK
1-4 days a week in office (Devonshire Square, London)
Accounting software for small businesses
Be an early applicant
Accounting software for small businesses
1001+ employees
Be an early applicant
1-4 days a week in office (Devonshire Square, London)
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- You bring deep experience in marketing leadership, particularly within the tech or SaaS sectors, with a history of managing and developing diverse teams
- A strong understanding of P&L levers and unit economics is essential, allowing you to connect marketing strategy directly to business objectives
- You possess a working knowledge of key marketing channels, including search, social, and affiliate, understanding the levers that influence performance
- Experience operating within a matrixed organisation is vital, using your influence to build trust and rapport across cross-functional teams
- You demonstrate an analytical, outcome-driven mindset, capable of setting and achieving quantifiable goals for acquisition and retention
- Navigating global structures comes naturally to you, balancing regional needs with broader global initiatives
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team
What the job involves
- You will play a pivotal role in accelerating growth within the UK market, serving as a key member of the regional leadership team
- By tailoring marketing strategies to local opportunities, you will ensure our operating plans are ambitious and effectively aligned across all segments, products, and channels
- You will act as a bridge between regional needs and global initiatives, representing the interests of the UK market in formulating broader marketing strategies
- Ownership of the end-to-end regional marketing Go-to-Market plan sits with you, requiring coordination where regional levers, global capabilities, and sales motions intersect
- This involves leading a world-class team to deliver on acquisition, retention, and growth commitments, ultimately positioning the business as the leading platform for small businesses
- You will provide the leadership necessary to inspire integrated activity that delivers a healthy pipeline and fosters the growth of our small business customers and partners
- You will lead a diverse marketing team covering paid advertising, organic social, communications, and brand marketing
- Working within a matrixed environment, this group collaborates closely with global functional teams and local sales leadership to drive integrated activity and measurable business outcomes
- Developing a holistic Go-to-Market strategy to enter new customer segments and bring new products to market
- Refining targeted B2B marketing strategies to solidify our position as the leading small business platform
- Driving the growth and utilisation of products and services across existing customer bases
- Partnering with sales leadership to ensure the region is supported with necessary leads, activity, and tools to succeed
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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