Lifecycle Marketing Manager, GitLab

• 3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company
• Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
• Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
• Strong internal communication and cross-functional coordination skills
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
• Experience with building complex nurture programs, running A/B tests and experimentation

Desirable

• The lifecycle marketing manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy
• This role collaborates with the Campaigns, Marketing Ops, and Data teams to plan and prioritize communications that engage GitLab prospects and guide them through the buyer lifecycle
• They will focus on leveraging data-driven insights, fostering cross-team collaboration, and implementing continuous testing to drive conversions and revenue growth
• Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey
• Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization
• In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)
• Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
• Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
• Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability