Lifecycle Marketing Manager, GitLab
$78.4-168k
The above is the California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range, may vary in other locations; + Equity Compensation + ESPP
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$78.4-168k
The above is the California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range, may vary in other locations; + Equity Compensation + ESPP
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company
- Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
- Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
- Strong internal communication and cross-functional coordination skills
- Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
- Experience with building complex nurture programs, running A/B tests and experimentation
Desirable
- Experience marketing specifically to enterprise IT buyer and software developer customer personas at a product led growth company
- Experience with HTML and CSS for email design
- Experience working with teams in different regions and localizing for different markets
- Familiarity with other (non-Marketo) marketing automation tools such as Iterable
- Basic proficiency with design tools for image cropping and editing
What the job involves
- The lifecycle marketing manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy
- This role collaborates with the Campaigns, Marketing Ops, and Data teams to plan and prioritize communications that engage GitLab prospects and guide them through the buyer lifecycle
- They will focus on leveraging data-driven insights, fostering cross-team collaboration, and implementing continuous testing to drive conversions and revenue growth
- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey
- Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization
- In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)
- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
- Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
- Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $432.6m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company values
- Collaboration - We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.
- Results - We operate with a sense of urgency and bias for action, and we do what we promise — to each other, customers, users, and investors.
- Efficiency - From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.
- Diversity, Inclusion, & Belonging - We work to ensure GitLab is a place where people from every background and circumstance feel like they belong and can thrive.
- Iteration - We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.
- Transparency - Everything we do is public by default, from our company handbook to the issue trackers for our product.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Diversity, Equity & Inclusion at GitLab
- Diversity, Inclusion, & Belonging is woven into our values and everything we do
- GitLab is home to many dedicated Team Member Resource Groups
- GitLab is a global, multi-cultural organization with team members all over the world
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