Data analysis has become a staple of today’s business landscape, offering actionable insights into optimising business operations and marketing campaigns. However, the success of such analysis depends on the integrity, quality and collaborative potential of datasets, a goal that can be difficult to achieve without the proper data infrastructure.
Adverity provides a data integration and marketing analytics platform, offering an end-to-end toolkit for collecting, connecting, enriching, transforming, and transferring marketing data. In addition to these data enrichment and QA tools, the platform integrates seamlessly with external data visualisation tools to maximise the usability of the resulting analytics.
Whilst many startups have deployed data integration tools over the last decade, Adverity has recognised that a more holistic approach to data quality is required, and have designed with integration in mind from the start. The company is well-funded, and has most recently focussed on developing and launching AI capabilities such as a Data Transformation Assistant and natural language data analytics.
Freddie
Company Specialist at Welcome to the Jungle