Senior Manager / Director of GTM Enablement, Zappi
$125-150k
Senior and Expert level
Remote in US
Consumer insights enterprise platform
Be an early applicant
Consumer insights enterprise platform
201-500 employees
B2BEnterpriseMarketingMarket researchSaaSAdvertisingeCommerce
Be an early applicant
$125-150k
Senior and Expert level
Remote in US
201-500 employees
B2BEnterpriseMarketingMarket researchSaaSAdvertisingeCommerce
Company mission
To create brand, shopping, and advertising work that works for consumers.
Role
Who you are
- This role is ideal for someone with a deep understanding of product enablement, who is adept at managing the end-to-end process of content development, training, and product release integration
- 5+ years of experience in product or GTM enablement, preferably including sales enablement; min 8+ years of experience GTM roles in SaaS or tech companies
- Proven track record of managing and optimizing content management systems and internal LMS platforms, like Highspot and WorkRamp (or similar and related tools for enablement)
- Extensive experience in product enablement, particularly in high-growth environments, and understanding of the product release process
- Strong cross-functional collaboration skills, working with Product, Sales, Marketing, and Customer Success teams
- Ability to create clear, scalable processes and systems that make it easy for teams to stay aligned and up to date
- Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously
- Bonus: Experience driving enablement for complex product ecosystems, revamping and untangling existing ecosystems to rebuild with best practices, and managing content migration or restructuring projects
What the job involves
- At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation
- We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers
- As the Senior Manager / Director, GTM Enablement you’ll be a key member of the Product Marketing team, responsible for organizing and streamlining our content management systems and internal LMS platforms
- Working as a leader directly under the VP of Product Marketing, you’ll own the strategic direction and execution of key solutions like Highspot, ensuring our CMS & LMS platforms serve as the core, trusted backbone for training, enablement, and content distribution
- Own and optimize internal learning systems: lead the strategy and execution for current systems (Highspot, WorkRamp) and future systems, ensuring these platforms are streamlined, user-friendly, and aligned with the needs of the business
- Your primary goal will be to ensure that the right content is easily accessible for all sales and customer success teams, is aligned with our product releases, and that these teams are empowered to sell effectively with the right tools and training
- Manage content workflows: collaborate with product and marketing teams to ensure content is up to date and aligned with new product releases, ensuring that sales teams can easily access and use it
- Lead product enablement initiatives: drive enablement for new product releases, ensuring the sales team is well-prepared with training materials, competitive insights, and best practices for selling the latest products (co-authored with product and product marketing)
- You should thrive in a cross-functional environment, collaborating with product, sales, and marketing to ensure our teams are equipped with the knowledge they need to succeed
- Build and maintain scalable training processes: develop materials and processes for continuous training and product updates that are easily scalable, ensuring teams are always equipped with the most relevant information
- Partner with cross-functional teams: work closely with Product, Marketing, Sales, and Customer Success to ensure content and training are aligned across the GTM function
- Establish clear guidelines for content consumption: make it clear to sales teams which products to sell, how to sell them, and make the process as straightforward as possible to drive (and track) success
- Continuously improve the GTM ecosystem: identify and implement improvements to product and offering-related content management, training processes, and tools that will enhance efficiency and effectiveness across the GTM teams
- Opportunity to lead and shape the GTM enablement function in a fast-growing, fast-paced SaaS company
- Work closely with cross-functional teams and drive impact on the success of our sales teams and product launches
- Lead the optimization of our training systems to make it easier for teams to succeed
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
B Corporation
Company
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $193.2m
Company benefits
- Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Generous hardware budget – get what works for you
- Support setting up your home office, if appropriate (chair + desk, etc)
- Wellbeing benefits such as free yoga and access to trained therapists / counselors
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Company values
- Trust - We put trust in the people around us. We assume positive intent, lean toward principles rather than rules and empower others through psychological safety
- Truth - Transparency is our default. We are compassionately, courageously honest and value continuous feedback. Data informs our decisions, without being paralysed by analysis. We question the status quo and seek root causes
- Ownership - We do what we say we will do and take accountability for our actions. Issues are resolved directly over defaulting to escalations. Zappi’s success takes priority over individual agendas
- Ambition - Mediocrity isn't an option. We push ourselves and the people around us to achieve great things and to make bold decisions, quickly. We take risks, experiment, and learn
- Humility - We listen carefully before acting decisively. Decisions are made inclusively, and egos are always checked at the door
Company HQ
South Boston Waterfront, Boston, MA
Articles
Leadership
Steve Phillips
(CEO)Previously partner at Tuned In Research and Chairman at Tonic Insight.
Diversity, Equity & Inclusion at Zappi
- Zappi's belief in inclusion means they’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research.
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