Head of Social Media, Wealthfront
$145-182k
+ Equity and discretionary bonus
Automated investment management
Job no longer available
Automated investment management
201-500 employees
Job no longer available
$145-182k
+ Equity and discretionary bonus
201-500 employees
Company mission
To build a financial system that favors people, not institutions.
Role
Who you are
- 8-12 years experience in social media management within a consumer-facing tech company. Prior experience in fintech or finance is preferred but not required
- Proven track record of launching and scaling social media channels, developing and managing cross-functional campaigns, and significantly increasing engagement and follower count
- Highly knowledgeable about a variety of social platforms, analysis tools, and the broader social media industry, with particular experience on Instagram and LinkedIn
- Strong ability to bring complex topics to life across channels, from pithy tweets to in-depth video scripts. Experience with graphic design/video creation is a huge plus
- Demonstrated ability launching complex cross-functional projects, including social-first giveaways/sweepstakes and campaigns with demonstrated business impact
- Experience managing and/or mentoring junior team members as well as agency partners
- Excellent cross-functional project management skills and ability to distill and present key insights to company stakeholders
- Passion for learning about and improving your own personal finances. Previous experience creating content about personal finance and/or investing is a huge plus!
What the job involves
- Wealthfront is looking for a Head of Social Media to drive our social media strategy and reach more of our audience with creative content and campaigns
- You will report to Elly Stolnitz, Director of Consumer Comms and manage our Social Media Associate. You will partner closely with our Editorial Lead as well as our marketing, creative and product teams
- Bringing our brand voice to life across our social channels and speaking to our audience in a way that is relevant to them
- Working cross-functionally with marketing, product and design to execute on product launches and social campaigns
- Creating strategies to scale existing channels and recommending new channels to explore and test
- Developing creative consumer-facing campaigns that increase engagement and brand awareness
- Collaborating with data science and consumer insights to measure the business impact of our social media channels
- Oversee and manage day-to-day execution of Wealthfront’s social media channels
- Create engaging social-first content that ladders up to the overarching editorial calendar and highlights broader comms, product, and marketing initiatives
- Develop and implement strategies to increase followers and engagement on priority channels
- Evaluate new channels (and existing channel expansions) and make recommendations on which to pursue
- Measure and analyze the business impact of Wealthfront’s social channels and develop strategies to improve outcomes
- Manage social media team members, establish clear goals and benchmarks for channels and campaigns, and use data to iterate on content strategy
- Stay on top of social media trends and flag relevant opportunities to insert Wealthfront into the conversation
Our take
Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts, anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. There are other companies working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients, and more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022. Now it is diversifying its offerings, branching into high-interest checking accounts and investment advice and reportedly seeking a valuation of up to $2.05B in its upcoming IPO, a move that puts the company in a strong position for even more growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2018
$75m
SERIES E
Oct 2014
$64m
SERIES D
Total funding: $204.5m
Company benefits
- Lunch and snacks on the house: Enjoy lunches, snacks, coffee and stipends to go out to lunch with coworkers.
- More tools in your toolbox: Join one of our affinity groups, attend leadership trainings and receive 1:1 mentorship. We give team members a quarterly learning stipend so we can all continue to grow and improve.
- Commuting made easy: We’re a short walk from the Palo Alto Caltrain and all employees receive a Caltrain pass. Our co-working space in San Francisco is great for days when you need to work from the city. An additional transportation stipend and relocation bonuses make getting to the office a breeze.
- Prioritize Wellness: Stay happy and healthy however you choose with our monthly wellness reimbursement. You define what wellness means for you — a massage, running sneakers, or dance classes? It’s your call.
- Work/life balance (no, really): We have flexible working hours, a discretionary time off policy and offer 16 weeks of paid parental leave (both parents). We work hard, but we rejuvenate too.
- Your health matters: We provide comprehensive medical, dental and vision coverage for you and your family, including HSA contributions for high deductible plans.
Company HQ
University South, Palo Alto, CA
Leadership
Dan Carroll
(Founder & CSO)They studied Finance and Entrepreneurship at the University of Arizona before using this expertise to co-found Wealthfront in December 2008.
David Fortunato
(CEO)David has been at Wealthfront since 2009, joining the company as CTO. He then became the President in 2019 and CEO in 2021.
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