Senior CRM Executive, Curve
Banking platform consolidating cards & accounts
Be an early applicant
Banking platform consolidating cards & accounts
201-500 employees
Be an early applicant
201-500 employees
Company mission
Curve is on a mission to simplify the way people spend, send, see and save money.
Role
Who you are
- Self-starter with customer-centric approach
- 4+ years of experience in CRM Marketing role for mobile apps
- Must have knowledge of Braze and a basic understanding of HTML email coding
- Ability to unlock insights from data and develop business cases for proposed strategies
- Champions the customer with high attention to detail, to ensure the team delivers high quality communications
- Critical Thinking and Prioritisation: Strong ability to prioritise tasks, make quick decisions, and maintain clarity in a fast-paced environment
- Stakeholder Management: Build relationships, communicate clearly, and align goals
- Experience with Looker, Amplitude and Figma is a plus
What the job involves
- As the Senior CRM Executive you will be responsible for; strategising and executing on the CRM roadmap
- The team supports multiple business functions (Product Onboarding, Credit, Operations, Fraud) whilst sitting within the wider growth team
- The primary objective for the Growth team is to increase Curve’s new customer Activation, Reactivation and Monitisation metrics, inline with Curve’s business goals
- The Senior CRM Executive will work closely with product and data teams to build automated journeys and execute bespoke multi-channel campaigns (Emails, Push notifications, Content Cards etc.) to achieve business objectives
- This is a new role in an ambitious and fast-paced team, reporting into the CRM Manager
- Strategise and execute multi-channel campaigns to drive Activation, Reactivation and Monitisation
- Partner with the Data Team to identify high-value customer segments and scale campaign automations that support business objectives
- Deliver iterative experimentation across Curve’s feature set, leveraging our segmentation models to drive engagement and business value
- Design and implement churn prevention journeys to retain and re-engage Curve’s customers
- Consolidate and present key findings and learnings to senior leaders across the business
- Support teams across the wider business with operational CRM (i.e. incidents, terms of service)
- Address ad-hoc requests from the wider business areas as needed
Salary benchmarks
Our take
Keeping track of spending across multiple credit and debit cards can be a difficult task. Curve lets customers consolidate all of their bank cards into a single card and app, to make it easier to manage spending and access other benefits.
Curve is following in the footsteps of several European neobanks, including N26, Monzo and Revolut, with ambitious expansion plans for the US. Americans have seven to eight cards on average and they typically love rewards, making the market attractive for Curve.
The company has a track record of responding quickly to consumer wants. For example, it has launched cryptocurrency rewards programs to cater to the ever-growing ‘crypto-curious market', as well as partnering with both Berg Watches and Fidesmo to meet expanding demand for wearable payments. In 2022, Credit Suisse backed a $1 billion credit facility for the company, to enable it to scale its lending business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
33% female employees
-24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2023
$72.7m
SERIES C
May 2021
$11.4m
LATE VC
Total funding: $248m
Company benefits
- 20 Days Vacation (we actually want you to take this)
- 10 Paid Holidays
- Work from home opportunities
- Competitive salary with employee share options package
- Free Curve Metal subscription for you and +1
- Generous yearly Learning and Development budget
- 10 days per year for training and conferences
- Unlimited book policy
- Life insurance
- Health care cash plan
- Life coaching
- EAP services
- 24/7 GP access
- Annual subscriptions to Calm & FIIT for your mind and body
- Discounted gym membership
- Ride to work scheme
- Nutritionist access
- Discounted shopping vouchers
- Season ticket loan
- Bonus days off for your birthday, moving house and Christmas
- Six nights of Night Nanny for new parents
Company values
- Customer obsession - Start with the customer and work backwards to create meaningful experiences
- Communicate and collaborate - This helps us unify and align so we can move quickly and be empowered
- Challenge everything - Yourself, your colleagues and the status quo. Commit and progress forward together
- Build. Measure. Learn - Strive to learn and find the 'why' to measure our impact and constantly improve
- Automate to accelerate - Eliminate redundant steps to get things done and always focus on the mission
Company HQ
Paddington, London, UK
Articles
Leadership
Shachar Bialick
(CEO & Founder)Was Head of Product at Checkout.com. Founded a number of businesses in Israel, and has an MBA from INSEAD.
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