Senior Marketing Analytics & Operations Manager, Lyra Health
$119-183k
+ Equity in the company through discretionary restricted stock units + This role may also be eligible for discretionary bonuses
Employee mental health care provider
Job no longer available
Employee mental health care provider
1001+ employees
Job no longer available
$119-183k
+ Equity in the company through discretionary restricted stock units + This role may also be eligible for discretionary bonuses
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- 8+ years of experience in marketing analytics, growth analytics, or performance marketing, ideally within digital health, B2B2C, or consumer services
- Advanced SQL proficiency with experience working with large datasets and optimizing queries for efficiency
- Strong development of marketing attribution models (last-touch, multi-touch) across channels (email, direct mail, paid social, SMS, push) and their role in optimizing campaign performance
- Experience in ROI modeling and financial analysis, with the ability to quantify marketing-driven revenue impact
- Expertise in Salesforce products (CRM, Marketing Cloud, DataCloud, Tableau) to build executive-level reports and dashboards
- Familiarity with AI-driven marketing tools and automation, with a strong interest in using technology to improve processes and efficiency
- Experience working cross-functionally with marketing, finance, data, and technology teams to align on business objectives and drive impact
- Exceptional communication and storytelling skills, capable of distilling complex data into clear, actionable insights for stakeholders
- Leadership mindset, with the ability to mentor others and interest and/or experience to grow into a potential people management role
- Familiarity with Data Build Tool (DBT) or analytics engineering is a plus
What the job involves
- Lyra Health is seeking a Senior Marketing Analytics & Operations Manager to drive the data and operations strategy for member marketing that optimizes growth. In this role, you will be responsible for scaling marketing analytics frameworks, building our marketing attribution model, and demonstrating the revenue impact of member marketing initiatives through ROI modeling in partnership with Finance
- As a key strategic partner to the Member Marketing team, you will support member marketing revenue models, reporting, and processes and identify ways to refine outreach strategies and maximize engagement. You will also work cross-functionally with Strategy and Operations, Finance, Technology, and Product teams to tell a comprehensive member engagement story backed by data to fuel our growth and impact
- Drive the collection, analysis, and reporting of member marketing data that tracks key conversion points and identifies opportunities to accelerate growth
- Own the marketing attribution model by evaluating last-touch, multi-touch, and other approaches to assess multi-channel campaign impact and guide investment decisions
- Develop and maintain self-service dashboards (Tableau preferred) to provide visibility into customer campaign opt-ins, funnel performance, campaign effectiveness, and member engagement in partnership with other analytics teams
- Craft the insights, learnings, and recommendations from member marketing data to be shared with internal and external stakeholders
- Build and refine ROI models in partnership with Finance to quantify the revenue impact of marketing strategies and support data-driven budget allocation
- Create and enhance goal setting initiatives and forecasting models to predict registrations and utilization behaviours driven by member marketing, factoring in seasonality, customer account dynamics, client demographics, campaign performance, and external trends in partnership with our Strategy & Planning team
- Provide interpretation and understanding of analyses and studies in a narrative presentation with supporting graphs, charts and exhibits for senior management
- Drive innovation in marketing operations, leveraging AI and automation to optimize processes, improve campaign execution, and increase efficiency
Our take
In the United States, millions of people suffer from mental illness each year - a figure which is unfortunately on the rise - and research suggests that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year. Lyra Health is one company out to tackle these issues head-on, by delivering mental health care for employees.
Lyrah Health is seen as a key player alongside other online mental telehealth platforms, which include Calm, Genoa, and Talkspace. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression, and substance use disorder. Coaching is also offered as a preventative measure.
Lyra Health boasts a 90% satisfaction rate across its more than 2.2 million members, demonstrating the impact that its products can have on wellbeing. In 2022, Lyra announced its acquisition of ICAS World, an international provider of employee assistance programs. Its global network includes over 1,500 companies and 6.3 million users across more than 155 countries, which should give Lyra smooth inroads into global markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- Generous compensation, 401k, and equity options
- Four weeks of vacation and paid holidays
- Monthly tech stipend
Company HQ
Downtown, Burlingame, CA
Leadership
David Ebersman
(Co-Founder & CEO)Former Equity Research Analyst at Oppenheimer & Co. Also served as the CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
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