Product Marketing Manager, Relay
$110.5-130k
+ Equity
3 days a week in office
Online business banking and money management
Be an early applicant
Online business banking and money management
101-200 employees
Be an early applicant
$110.5-130k
+ Equity
3 days a week in office
101-200 employees
Company mission
To increase the success rate of small businesses.
Role
Who you are
- This is an ideal role for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market
- Applicants must be located in the New York City metropolitan area or the surrounding tri-state region (New York, New Jersey, or Connecticut)
- You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
- You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
- You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
- You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
- You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
- You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
- You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward
- Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit
What the job involves
- We’re looking for a Product Marketing Manager to join our fast-growing Product Marketing team
- In this role, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling
- You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth
- From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence
- You won't just support GTM – you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value
- Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
- Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
- Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
- Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization
Application process
- Stage 1: A 30-minute Google Meet video call with a member of the Talent team
- Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing
- Stage 3: A 45-minute Google Meet video call with a member of the Leadership team
- Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. Its no-fee, online banking and money management platform looking to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. Its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(CEO)A range of experience including as CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
Salary benchmarks
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