Senior Integrated Campaigns Manager, Perk
+ equity
More information about location
3 days a week in office
Corporate travel platform
Job no longer available
Corporate travel platform
1001+ employees
Job no longer available
+ equity
More information about location
3 days a week in office
1001+ employees
Company mission
To erase the work behind the work that is costing your business trillions and draining your teams of morale and productivity. At Perk, we call it shadow work.
Role
Who you are
- The ideal candidate will have a strong background in campaign strategy, development and execution, cross-functional collaboration, with a passion for storytelling, and innovative and impactful marketing campaigns
- 7+ years of demonstrable experience within integrated marketing and/or campaign development & execution
- Proven success in delivering high-impact campaigns that drive measurable results.Creativity and a keen eye for compelling storytelling and brand messaging
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Clear understanding and knowledge of the role of earned, paid & owned media channels, and their potential roles within integrated marketing campaigns
- Strong analytical skills and the ability to use data to inform decision-making
- Excellent communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.Strategic thinker with strong attention to detail and a focus on execution
- Collaborative and team-oriented, with the ability to work effectively cross-functional, both internally and externally
- Agile and adaptable, thriving in a fast-paced environment with shifting priorities
- TravelPerk doesn’t require academic studies for this position. We select based on experience and potential, not credentials"
What the job involves
- We are seeking an experienced and results-oriented Senior Integrated Campaigns Manager to lead the development and execution of multi-channel marketing campaigns that drive brand awareness, create demand and drive tangible business pipeline
- Reporting to the Director of Brand & Integrated Marketing, this senior role requires a strategic thinker with the ability to be very hands on
- They will need to build a deep understanding of our target audience and the buying journey they take, they will then lead and develop campaign strategies, build strong campaign narratives and seamlessly coordinate cross-functional teams to deliver with creative and operational excellence
- Translate high-level business goals into a full funnel integrated campaign programme, driving execution across different owners within the integrated campaigns team
- Specifically, own and create brand-building and top of funnel demand campaigns from end to end, in support of driving brand awareness, lift and demand generation at a global level
- Lead the development of the campaign calendar, collaborating with cross-functional partners in Comms, Events, Social Media, Product Marketing & Digital Marketing to build integrated campaigns
- Collaborate with the Digital Marketing Team and Media Planning agency to determine the right channel, audience and content mixes in support of campaign goals
- Collaborate with creative, paid media, product marketing, sales teams, external partners (agencies, where relevant) and leadership to define objectives, messaging, oversee creative development and ensure cohesive campaign execution across all channels
- Support the field marketing team on brand-building campaign initiatives at a local level
- Support the Integrated Marketing Manager in establishing and running the always on demand gen engine, fuelled by evergreen content strategy
- Define and track key performance indicators (KPIs) to measure campaign success across all channels
- Collaborate with Digital Marketing and Marketing Data to monitor campaign performance, identifying opportunities for optimisation and implementing data-driven adjustments
- Conduct post-campaign analysis to assess outcomes, identify learnings, and refine future campaigns
- Own reporting to leadership on the impact of campaigns on both marketing and business KPIs
- Manage campaign budgets, ensuring accountability for keeping within forecast
- Stay abreast of industry trends, emerging platforms, and technological advancements to incorporate innovative tactics into campaigns
- Introduce creative approaches and new tools to enhance audience engagement and campaign performance
Salary benchmarks
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. Perk has built a platform free from micromanagement, creating an experience that puts business travellers first.
Perk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that Perk has a product-market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like GetYourGuide, Breilting, Aesop and Medskin.
Recently rebranding from TravelPerk to Perk, the new name marks the next step in the company's transformation as it accelerates growth and broadens its mission beyond just travel management. The rebrand reflects its ambition to eliminate "shadow work" (hidden time-wasting tasks like filing expenses and chasing approvals), through AI-powered tools such as Perk Pay, which automates spend management and reduces fraud risks.
With dual headquarters in London and Boston as well as a growing footprint, Perk is evolving from a travel platform into a broader productivity partner for the modern business
Kirsty
Company Specialist at Welcome to the Jungle
Insights
47% female employees
22% employee growth in 12 months
Glassdoor (4)
Trustpilot (3.7)
Company
Funding (last 2 of 10 rounds)
Jan 2025
$200m
SERIES E
Jan 2024
$104m
SERIES D
Total funding: $657.4m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Avi Meir
(Founder & CEO)Previously founded the hotel software platform, Hotel Ninjas, which was later acquired by Booking.com. He then went on to serve as a Senior Product Owner at Booking.com before founding Perk in 2015.
People progressing
Initially joined the Perk team in 2020 as a Data Analyst before becoming a Senior Data Analyst in 2021 and a Data Analytics Manager in 2022.
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