Senior Integrated Campaigns Manager, TravelPerk
+ equity
More information about location
3 days a week in office
Corporate travel platform
Be an early applicant
Corporate travel platform
1001+ employees
Be an early applicant
+ equity
More information about location
3 days a week in office
1001+ employees
Company mission
To connect people in real life in the most enjoyable and sustainable way possible.
Role
Who you are
- The ideal candidate will have a strong background in campaign strategy, development and execution, cross-functional collaboration, with a passion for storytelling, and innovative and impactful marketing campaigns
- 7+ years of demonstrable experience within integrated marketing and/or campaign development & execution
- Proven success in delivering high-impact campaigns that drive measurable results.Creativity and a keen eye for compelling storytelling and brand messaging
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Clear understanding and knowledge of the role of earned, paid & owned media channels, and their potential roles within integrated marketing campaigns
- Strong analytical skills and the ability to use data to inform decision-making
- Excellent communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.Strategic thinker with strong attention to detail and a focus on execution
- Collaborative and team-oriented, with the ability to work effectively cross-functional, both internally and externally
- Agile and adaptable, thriving in a fast-paced environment with shifting priorities
- TravelPerk doesn’t require academic studies for this position. We select based on experience and potential, not credentials"
What the job involves
- We are seeking an experienced and results-oriented Senior Integrated Campaigns Manager to lead the development and execution of multi-channel marketing campaigns that drive brand awareness, create demand and drive tangible business pipeline
- Reporting to the Director of Brand & Integrated Marketing, this senior role requires a strategic thinker with the ability to be very hands on
- They will need to build a deep understanding of our target audience and the buying journey they take, they will then lead and develop campaign strategies, build strong campaign narratives and seamlessly coordinate cross-functional teams to deliver with creative and operational excellence
- Translate high-level business goals into a full funnel integrated campaign programme, driving execution across different owners within the integrated campaigns team
- Specifically, own and create brand-building and top of funnel demand campaigns from end to end, in support of driving brand awareness, lift and demand generation at a global level
- Lead the development of the campaign calendar, collaborating with cross-functional partners in Comms, Events, Social Media, Product Marketing & Digital Marketing to build integrated campaigns
- Collaborate with the Digital Marketing Team and Media Planning agency to determine the right channel, audience and content mixes in support of campaign goals
- Collaborate with creative, paid media, product marketing, sales teams, external partners (agencies, where relevant) and leadership to define objectives, messaging, oversee creative development and ensure cohesive campaign execution across all channels
- Support the field marketing team on brand-building campaign initiatives at a local level
- Support the Integrated Marketing Manager in establishing and running the always on demand gen engine, fuelled by evergreen content strategy
- Define and track key performance indicators (KPIs) to measure campaign success across all channels
- Collaborate with Digital Marketing and Marketing Data to monitor campaign performance, identifying opportunities for optimisation and implementing data-driven adjustments
- Conduct post-campaign analysis to assess outcomes, identify learnings, and refine future campaigns
- Own reporting to leadership on the impact of campaigns on both marketing and business KPIs
- Manage campaign budgets, ensuring accountability for keeping within forecast
- Stay abreast of industry trends, emerging platforms, and technological advancements to incorporate innovative tactics into campaigns
- Introduce creative approaches and new tools to enhance audience engagement and campaign performance
Salary benchmarks
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. TravelPerk has built a platform free from micromanagement, creating an experience that puts business travellers first.
TravelPerk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that TravelPerk has a product market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like Revolut, Farfetch and Beyond Meat.
According to TravelPerk, its unit economics are strong already, which puts it in a strong position to grow without diluting itself too much through investment. The company is still innovating and said it is planning to release more products that will give the business traveller more freedom and flexibility than ever before. Its new Edinburgh hub and partnership with fintech unicorn Pleo, TravelPerk is undoubtedly committing to a period of scaling. Exemplifying this is its Series D funding of $104 million awarded in January 2024, which will boost TravelPerk's AI and automation capabilities to aid its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
47% female employees
22% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2024
$104m
SERIES D
Jul 2023
$17.7m
GROWTH EQUITY VC
Total funding: $523.8m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company values
- We are owners
- Impact over effort
- A 7* experience
- We are a team
- Be a good person
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Articles
Leadership
Avi Meir
(CEO)Founded Hotel Ninjas (hotel software) acquired 2 years later by Booking.com. Previously VP of budgetplaces.com (marketplace for hotels).
People progressing
Data Analytics Manager based in Barcelona
Diversity, Equity & Inclusion at TravelPerk
Felicia Norman-Williams (VP People)
- We have created the Perk Promise: our commitment to ensuring our people live their best life, do their best work and fulfil their potential in a community where they feel like they belong. This forms part of our Belonging philosophy, centred on creating an inclusive workplace.
- Beyond nationality and gender, we embrace various forms of diversity. Our hiring processes and language are inclusive, encouraging all candidates to apply. We follow a meritocratic approach in rewarding the right behaviours and performance.
- In our Tech department, we're dedicated to supporting women in tech. We’ve launched the TravelPerk Academy in partnership with All Women, promoting equal opportunities. Our first graduates include five talented women who became our Software Engineers. We also have a 'Women in Builders' community, which provides a safe space for women in tech to learn and share together. We run workshops on product diversity, inclusion, and unconscious bias for the Builders team.
- Through these efforts, we cultivate a diverse, inclusive organisation where every individual can excel, contributing to our shared success
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