Lifecycle Marketing & CRM Lead, DubClub

• 6 or more years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function
• Experience building or significantly improving lifecycle programs for a consumer subscription, marketplace, creator platform, sports, gaming, media, or e-commerce business
• A track record of improving outcomes such as activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value
• Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication
• Experience using CRM or marketing automation platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar tools
• Strong analytical skills and experience using customer data, cohort analysis, and experimentation to guide decisions
• Experience partnering closely with Product, Data, Engineering, and customer-facing teams
• Comfort working in an early-stage environment where you will need to set the strategy and execute the work
• Strong communication, project management, and cross-functional collaboration skills
• Curiosity about AI and experience using automation to create more personalized customer experiences or improve operational efficiency

Desirable

• DubClub is hiring a Lifecycle Marketing & CRM Lead to build our lifecycle marketing function from the ground up
• You will own how we communicate with creators and subscribers throughout their relationship with DubClub, from onboarding and activation through retention, cross-sell, reactivation, and long-term loyalty
• This is a hands-on builder role for someone who combines lifecycle marketing expertise with strong analytical judgment, product thinking, and a willingness to execute
• You will work closely with Product, Data, Engineering, Creator Success, and the broader go-to-market team to turn customer insights into personalized, automated experiences
• Your success will be measured by the business outcomes you drive, including improved creator success, subscriber retention, reactivation, and customer lifetime value
• Develop and own DubClub’s lifecycle marketing and CRM strategy across creators and subscribers
• Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs
• Create personalized customer journeys across email, push notifications, SMS, and in-app messaging
• Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality
• Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs
• Work closely with Product, Data, and Engineering to define customer events, triggers, data requirements, and in-product lifecycle experiences
• Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact
• Analyze customer behavior to identify drop-off points, retention drivers, churn risks, and opportunities to increase lifetime value
• Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI
• Own and optimize DubClub’s CRM platform, campaign infrastructure, deliverability, and communication governance
• Use AI and automation to improve personalization, campaign operations, reporting, and team efficiency
• Establish reusable lifecycle frameworks that allow DubClub to scale without relying on repetitive manual outreach
• Influence the product roadmap by identifying customer experience improvements that can increase engagement and retention