Senior Email Marketing Manager, Appian
$100-200k
+ ESPP
AI-powered process orchestration across the enterprise
Be an early applicant
AI-powered process orchestration across the enterprise
1001+ employees
Be an early applicant
$100-200k
+ ESPP
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance
- Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention
- Experience managing end-to-end email content calendars aligned to broader marketing and business objectives
- Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy
- Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives
- Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization
- Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols
- Knowledge of global data privacy regulations, including GDPR and CCPA
- Experience conducting deliverability and performance audits to identify technical optimization opportunities
- Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns
- Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
- Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology
- Technical Expertise: Advanced, hands-on experience with Marketo is a must
- Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows
- Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team
- Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement
What the job involves
- Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem
- This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework
- You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers
- You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration
Our take
Appian is a fotware company helping organizations design, automate, and improve how work gets done. It offers a low-code platform that allows businesses and government agencies to build applications quickly and without the need for large development teams. And it serves a range of industries, having built a strong foothold in the public sector, where secure, scalable digital tools are critical to modernizing complex operations.
The company stands out by bringing process automation, AI, and data management together in a single platform. Instead of relying on multiple disconnected tools, organizations can use Appian to streamline workflows and make faster, better-informed decisions. Its low-code approach allows speed and flexibility, while its focus on security and compliance make it well suited for regulated and mission-critical environments.
This approach has recently been reinforced by a $500M, 10-year enterprise agreement with the US Army. The deal positions appian as a core platform for the Army's IT modernization, supporting AI-driven automation and secure cloud adoption. With its Defense Cloud now authorized for sensitive operations, the agreement signals growing confidence in Appian as a long-term partner for large-scale digital transformation.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(Co-Founder & CEO)Previously the Director of Enterprise Product Group at MicroStrategy before co-founding Appian in 1999.
Michael Beckley
(Co-Founder & CTO)Michael previously spent 3 years in Product Management at MicroStrategy before co-founding Appian in 1999.
Bob Kramer
(Co-Founder & General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Co-Founder & Chief Executive Ambassador)Previously worked as a Consultant at Boston Pacific after graduating from Dartmouth College.
Salary benchmarks
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