Marketing Analytics Manager, Hootsuite
CA$100.7-141.1k
More information about location
Social media management tool
Posted today
Social media management tool
1001+ employees
Posted today
CA$100.7-141.1k
More information about location
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Extensive relevant experience in data analytics, with a focus on marketing analytics in a B2B environment leveraging SFDC for lead management and progression
- Proven experience managing a team of data analysts and providing leadership, mentorship, and guidance in a marketing analytics environment
- Strong proficiency in SQL, Python/R, and data visualization tools (e.g., Tableau, Power BI) for data extraction, manipulation, and reporting
- Experience with marketing analytics platforms such as Google Analytics, HubSpot, Marketo, or Adobe Analytics to measure and optimize marketing performance
- Expertise in A/B testing, multivariate testing, and other experimentation techniques for marketing optimization
- Deep knowledge of customer segmentation, targeting strategies, and the ability to analyze customer behavior to improve marketing effectiveness
- Strong ability to work cross-functionally with product, sales, and finance teams to align marketing data with business objectives
- Proven ability to develop and implement data-driven marketing strategies, influencing product and business decisions with actionable insights
- Exceptional communication skills, with the ability to present complex data insights to non-technical stakeholders and senior leadership
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected
What the job involves
- The Manager, Analytics - Marketing will lead the marketing analytics team and drive data-driven decision-making to optimize marketing strategies and improve campaign performance
- You will oversee the development and implementation of marketing analytics initiatives, collaborating with cross-functional teams to ensure alignment between analytics and business goals
- This role involves managing a team of analysts, mentoring junior staff, and ensuring high-quality data insights that support marketing objectives and business outcomes
- In this role, you will report to the Senior Manager, Analytics
- Lead the Marketing Analytics Team: Manage and oversee the daily operations of the marketing analytics team, ensuring timely delivery of insights, reports, and recommendations. Develop team goals and align them with business objectives
- Develop and Implement Marketing Analytics Strategies: Design and implement data-driven marketing strategies that optimize customer acquisition, retention, and engagement. Ensure that analytics initiatives are aligned with broader marketing goals and business priorities
- Cross-Functional Collaboration: Work closely with product, sales, and finance teams to integrate marketing analytics into broader business strategies. Ensure that marketing decisions are supported by data insights and inform product and business strategies
- Drive Data-Driven Marketing Decisions: Lead efforts in campaign optimization, ROI analysis, and customer segmentation. Provide actionable insights to improve marketing performance and help prioritize marketing initiatives
- A/B Testing & Experimentation: Oversee the design, execution, and analysis of A/B tests and other experimentation methodologies to validate marketing strategies, measure effectiveness, and refine marketing campaigns
- Team Development & Mentorship: Mentor and develop junior analysts by providing guidance, fostering professional growth, and ensuring that best practices in marketing analytics are followed. Lead by example to maintain high team performance
- Reporting & Dashboards: Oversee the creation and maintenance of dashboards and reports that track key marketing KPIs, such as customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates. Ensure insights are communicated clearly to leadership and stakeholders
- Data Quality & Best Practices: Ensure the integrity and consistency of marketing data by implementing data governance and best practices for data collection, analysis, and reporting
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022 (like many of its peers, the company engaged in several rounds of layoffs), it has since reworked its leadership team to get back on course as the economy recovers.
Just like its acquisition of Sparkcentral saw the company expand into customer service, its more recent purchase of Talkwalker sees it integrate AI into its platform. The combined offering will supply businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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