Growth Kitchen is capitalising on the ever-growing appetite for convenient food amongst the increasingly prominent young, urban and professional classes. The startup is hoping to revolutionise food brand scaling in the same way grocery has been revolutionised by 10-minute delivery apps.
The company’s key value offering is its smart satellite kitchen network. Restaurants that have high-volume delivery can use Growth Kitchen’s proprietary data to identify the areas where expansion would make sense, and then leverage the startup’s physical network of kitchens to outsource recipes to those locations.
The company is at an early stage so scaling effectively is key. The plan is to have 100s of sites across the UK and Europe by 2025.
While Growth Kitchen’s vision has won plaudits from experts in the space like Gorillas and Deliveroo executives, rolling out the business is going to be a lot more challenging. Any drop in quality standards would burn its reputation amongst the restaurants it will be representing to end customers.
Steph
Company Specialist at Welcome to the Jungle