Growth Marketing Manager, Zerocater
$120-150k
+ Equity
More information about location
Corporate catering and cafeteria solutions
Open for applications
Corporate catering and cafeteria solutions
101-200 employees
Open for applications
$120-150k
+ Equity
More information about location
101-200 employees
Company mission
To help companies build better workplace culture through food.
Role
Who you are
- 5+ years of hands-on experience in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment
- Transaction-Focused Mindset: You have a track record of driving users to a "Buy Now" or "Checkout" action, rather than just filling out a "Contact Us" form
- Channel Expertise: Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS
- Automation Proficiency: Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement
- AI-Native Workflow: A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster
- Proactive Builder: You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself
What the job involves
- As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy
- Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace
- You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams
- You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster
- The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action
- Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative
- This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy
- Drive User Acquisition & Transactions: Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts
- Master Lifecycle & Retention: Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior
- Own Creative Strategy & CRO: Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel
- Champion Product-Led Growth: Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates
- Analyze Unit Economics: Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently
Our take
It is common knowledge that food can affect mood, so Zerocater is aiming to build better company cultures through catering. Initially known for bringing restaurant food to offices for lunch, the company now offers digital corporate cafes, hybrid cafes, managed cafes, and events catering for companies.
Zerocater's focus on customizability and work culture has given it an edge over food delivery services like DoorDash and Deliveroo. Its AI "FoodIQ" tech helps clients to offer tailored options for their workers' tastes, and its cafe services ensure high catering standards across larger groups. In a hugely crowded market, Zerocater operates in a sufficiently specific niche that could see them grow fast as the sector develops.
On the back of capitalizing on the return to the office, additional funds secured will allow it to double down with the widening of its geographic footprint. It also plans to invest in expanding its digital cafe services, alongside developing improvements to its analytics and AI, that will ensure product utility into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2023
$15m
SERIES C
Sep 2019
$5.3m
SERIES B
Total funding: $38.1m
Company benefits
- Match made in heaven - We offer a 401(k) match that vests immediately and match half of the first 6% that you defer, so we can help you build a secure financial future.
- Work hard play hard - Work-life balance is important; we offer a generous time-off package with paid holidays, vacation days and floating holidays.
- Healthy hearts - Low to no-cost, comprehensive medical, dental, and vision benefits. We pay 100% of monthly premium for HSA options.
- Strong minds - To stay healthy and happy; we offer a $100 monthly stipend for a gym membership of your choice.
- Ownership in the company - At Zerocater you are given stock options so that you can feel the impact of your contibution along with your colleagues.
- Wellness for all - We're proud to offer an Employee Assistance Program (EAP) that addresses the mental and emotional well-being of our team members.
Company HQ
Financial District, San Francisco, CA
Leadership
Ali Sabeti
(CEO)Ali joined Zerocater in 2016 as a VP of Sales & Marketing, moving into the role of COO in 2018 and CEO the same year. Previously, he spent 5 years at Salesforce in various roles, including Director of Demand Generation & Product Marketing, Canada & Brazil.
Prabjot Jaaj
(Chief Product & Technology Officer)Prabjot joined Zerocate in 2018 as a Director of Product Management, he then moved into the role of VP of Product, Engineering & Customer Experience in 2019 and then CPTO in 2021. Previously, he was a Management Consultant at NetAffix and a Senior Director of Business Operations & Monetization, Advertising & Data Products at Yahoo!
Jim Waggoner
(CFO)Jim joined Zerocater in 2018 as VP of Finance, moving into the role of CFO in 2021. Previously, he was the VP of Finance at Disqus, Senior Director/Controller at SAY Media, and Controller/Director of Finance at VideoEgg and Ecast.
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