Senior Marketing Director, SharkNinja
FR/BN Shark, Maternity Cover
+ Employee stock purchase options
3 days a week in office
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
+ Employee stock purchase options
3 days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Great project leadership skills and the ability to manage several high profile category projects in parallel are a must to succeed in this fast-paced environment
- We are looking for strong people leader with strategic thinking, with a broad spectrum of GTM marketing skills from storytelling to building commercial product plans via a team
- Have an eye on improving mechanisms and processes
- Min 10 years of job experience in the area of Brand and Product Marketing, preferably within category (Masters in Product/Marketing preferred)
- Leadership experience
- EU/EMEA Multi matrix org management
- Languages
- Proposition development & execution experience
- Product Lifecycle management experience with technical aptitude
- Educated to degree level or equivalent
- Strong commercial acumen
- Proficiency in English, French (Dutch is a plus)
- Travel will be essential
- Exceptional skills in Microsoft office packages, especially excel
- Strong verbal, written and presentation abilities
- Relentless collaboration
What the job involves
- As part of the phenomenal growth SharkNinja Europe has achieved over the last few years we have an exciting new opportunity for Category Marketing Director, France/Benelux to join our team on a 12-month contract basis
- The successful candidate will be responsible for leading a team to deliver brand awareness growth, conversion, GTM, campaign briefing, strategy of the product brand and select products within its portfolio
- This regional role will support all markets across France/Benelux. Working cross-functionally, you will develop and deliver the ‘Go-to-Market’ strategy for the category through your team
- As ambassador for the product group, the Category Marketing Director is the key driver for the FR team, responsible for the creation and implementation of the annual Product Strategy and Brand Communication plan across France/Benelux
- Key interface role with US VPs, Directors, Product Development, IMC - Marketing Comms, Creative, PR, Social and local countries including sales, ops & SS&A to develop the category and communications plan
- Responsibility for a team of Snr Category Marketing Managers and Marketing Managers who own the product line plan and its GTM implementation
- This role will have excellent leadership, communication skills balanced with sound business acumen. Language knowledge and multilingual. Capable of creating exceptional marketing plans that clearly communicate the key message of the product group both internally and externally
- Lead the Product group to create, coordinate and deliver our targets through direct and indirect partners across FR and Benelux
- Collaborate with Product Development teams and country teams to achieve key KPIs (set by this role), revenue, volume, share, brand awareness metrics, profit and investment targets
- Overview product launch materials and product launch communication, ranging and sell through
- Deeply understand, interpret and champion the category, the market, its consumers, channels and competitors within Regional, Country and US teams and reflect in the plan
- Align, negotiate business opportunities, gain consensus and approval with US, country, Leadership Team on the components of the category plan
- Actively track and report the status of the plan, identifying and analysing areas of performance. Go deep to understand what is behind the performance and make recommendations on how to correct or offset. Work with peer group, PD, Media, Countries and wider business to rapidly escalate opportunities and build effective growth plan
- Actively respond to changes in the market and actual performance to update, evolve and implement new activities and actions to achieve plan and objectives within any given period
- Understanding of Shark Ninja segmentation and customer audiences to set communications strategy and fill CI gaps where necessary
- Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points
- Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand
- Collaborate with research partners to validate messaging and content
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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