Senior Analyst, Red Ventures
Consumer Experience, Bankrate
$100-150k
More information about location
3 days a week in office
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$100-150k
More information about location
3 days a week in office
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 3+ years of experience as a Digital Operations Analyst, Product Analyst, or Business analyst with hands-on data analysis experience to pull strategic insights
- Proficient in SQL, BigQuery, or DataGrip (preferred); can weave together data from multiple relational databases
- Ability to operate and execute with a high degree of autonomy and work within ambiguity when needed
- Demonstrated ability to synthesize data into actionable insights and communicate recommendations to leadership
- Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers
- Strong bias towards action by demonstrating initiative to move projects forward independently, asking questions as the need arises and leveraging resources available
- Excellent organizational and communication skills
- Passionate about understanding customer behavior and improving the quality of interactions
What the job involves
- Red Ventures is seeking an experienced Senior Analyst to join our Bankrate team, focused on site-wide initiatives that touch a variety of our financial service verticals
- As a Senior Analyst, Consumer Experience, you’ll work with RV business leaders and drive the operations of our Bankrate brand through iterative experience optimization, deep diving into visitor behavior and performance, and driving the creation of new features and tools that enhance the customer experience and drive additional revenue
- Develop and implement testing initiatives and product features
- Develop actionable insights and define KPIs to measure success
- Analyze their performance against core KPIs that align with the broader business goals
- Develop and implement testing initiatives and product features and report on performance of core KPIs (or some variation of reporting here since this will be a large part of the role)
- Synthesize data into actionable insights to optimize existing experiences or create new experiences that align with broader business goals
- Manage the development of user-centric features & flows to help streamline the customer experience and drive additional value to the business
- Operate as an owner of the site, using data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the site
- Work directly with Engineers and Creative teams to define features and create a site experience roadmap to bring your ideas to life
- Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders
- Collaborate effectively with vertical teams, ensuring alignment on priorities and helping shape our horizontal strategy
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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