Senior Performance Manager, Praktika.ai
Meta, TikTok
Language learning app with GenAI avatars
Be an early applicant
Language learning app with GenAI avatars
1-20 employees
Be an early applicant
1-20 employees
Company mission
To empowering the next billion learners to overcome language barriers and seize new opportunities.
Role
Who you are
- 5+ years of experience in performance marketing, specifically on Meta and TikTok
- Proficiency in data analysis and performance monitoring tools
- Excellent communication skills and a collaborative approach to working with creative and growth teams
- Analytical mindset with a passion for leveraging data to make strategic marketing decisions
- Strong understanding of audience segmentation, targeting, and A/B testing methodologies
- Proven success in optimizing campaigns to drive CPA, ROI, and user acquisition
What the job involves
- Senior Performance Manager will be responsible for developing, executing, and optimizing high-impact ad campaigns across Meta, TikTok and other experimental channels
- Campaign Strategy & Execution: Design, launch, and manage paid media campaigns across Meta, TikTok and other experimental channels, focusing on maximizing ROAS
- Audience Targeting & Segmentation: Leverage data and insights to create targeted audience segments that align with Praktika’s user base, adjusting targeting strategies as needed to capture high-quality leads
- Data-Driven Decision Making: Utilize platform insights and analytics tools to make informed decisions, adjusting campaigns to improve key performance metrics
- Trend Monitoring: Stay up-to-date with industry trends, platform updates, and algorithm changes on Meta and TikTok, adapting strategies proactively to maintain competitive advantage
- Budget Management: Manage and optimize budget allocations across campaigns to maximize impact and efficiency, maintaining focus on cost-effective growth
- Creative Collaboration: Work closely with the creative team to develop impactful ad content tailored to each platform, ensuring relevance and resonance with our target audience
- Optimization & Performance Analysis: Continuously monitor, analyze, and optimize campaigns to achieve best-in-class performance metrics, including CPA, CTR, and ROI
Our take
Learning a new language is no easy feat, but the era of learning apps has certainly made it more simple and accessible than ever before. Hoping to improve the experience even more is Praktika.ai - a company employing GenAI avatars to make the language learning experience feel more natural.
Through the Praktika app, users can access 1-to-1 tutorship powered by these avatars, which have individualised backgrounds and a range of accents. The company's aim is to combine the precision of a tutor with the fun of an app, supplying lessons, practice and feedback through a colourful UI.
Aiming to compete with tutorship rather than other learning apps, Praktica stands out as a cost-effective way for individuals to access 1-to-1 learning on their own schedule and from anywhere. This approach has led to a fundraise of over $30 million, which will be used to heighten the app experience, improve avatar accuracy and add new languages.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2024
$35.5m
SERIES A
Dec 2021
$0.5m
SEED
Total funding: $36m
Company benefits
- Be part of the story of one of the fastest-growing early-stage consumer AI companies globally
- Work with a highly ambitious team using the best technologies on the market
- Drive innovation and make a significant impact in the AI and education sectors
- Flexibility to work remotely
- Health and wellness benefits to support your overall well-being
- Opportunity for rapid career growth and personal development
- Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
- Annual educational budget of up to $1,000
Company HQ
Wilmington, DE
Articles
Leadership
Adam Turaev
(CEO)Co-founded and was Strategy Director at Cleverbots. Was also Global Media and CRM Manager at SPLAT, Digital Manager at RB and a Digital Performance and MCM Analytics Expert at Sanofi.
Anton Marin
(CTO)Former Senior Cloud Engineer at TWAICE. Was also a Backend Engineer at relayr, Big Data Engineer at Rakuten and Co-founder and CTO at Cleverbots.
Ilya Chernyakov
(CPO)Co-founded and worked in Operations and Product at Cleverbots. Spent 2 years at Sanofi, ultimately as Product Manager and Digital Lead, and worked in Brand Management for Bosch DIY at Bosch.
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