Lifecycle Marketing Specialist, Eight Sleep

• MUST HAVE: 2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo
• Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing
• Proven ability to manage multiple campaigns and flows at once without missing details
• Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows
• Comfortable owning execution while collaborating closely with cross-functional partners
• Organized, proactive, and able to work independently in a fast-moving environment
• Klaviyo campaign and flow builds (required)
• Email QA tools such as Litmus or Email on Acid
• Working knowledge of HTML and CSS for email
• SMS execution and compliance best practices
• Experience pulling performance data and supporting reporting (Looker a plus)

Desirable

• At Eight Sleep, Email and SMS are core revenue and retention channels
• We’re looking for a Lifecycle Marketing Specialist to help execute and scale these programs with a strong balance of hands-on implementation and thoughtful project ownership
• This role balances direct execution with project ownership and strategic support
• You’ll spend much of your time building, launching, and QA’ing email and SMS campaigns and flows, while also partnering closely with Lifecycle leadership to support planning, prioritization, and ongoing optimization
• This is a great opportunity for someone who wants to stay close to execution while taking on more responsibility and ownership within a fast-growing lifecycle program
• Build and launch email and SMS campaigns and automated flows in Klaviyo
• Implement segmentation, personalization, dynamic content, and A/B tests
• QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid
• Support SMS execution and compliance across regions
• Maintain deliverability best practices, list hygiene, and suppression logic
• Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements
• Own execution timelines from brief to launch, flagging risks and dependencies early
• Partner with Lifecycle leadership to translate strategy into clear implementation plans
• Help prioritize incoming requests based on impact, effort, and timelines
• Coordinate with creative, data, and engineering partners to keep projects on track
• Support testing strategy and help operationalize learnings across campaigns and flows
• Document workflows, QA standards, and best practices to improve team efficiency