Growth Marketing Manager, Upstart
Small Dollar Loans
$129.5-179.3k
+ Bonus, equity and Employee Stock Purchase Plan
More information about location
AI lending marketplace
Open for applications
AI lending marketplace
1001+ employees
Open for applications
$129.5-179.3k
+ Bonus, equity and Employee Stock Purchase Plan
More information about location
1001+ employees
Company mission
To enable effortless credit based on true risk.
Role
Who you are
- As the Growth marketing manager for SDL you’ll be a proven marketer that thrives working with and leading cross-functional teams, to drive momentum and deliver on ambitious goals
- 7+ years of B2C marketing experience
- Experience driving growth while managing contribution margin
- Bachelor’s degree in marketing, business, or related field
- Experience working with and/or managing cross-functional teams
- Background in Growth Marketing
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Highly driven and results-oriented work ethic
Desirable
- Experience engaging in on-the-ground activation and field marketing to activate specific geographies
- Think big mentality with an ability to sell through their ideas
- This candidate must be data driven and be able to influence without status Quo
What the job involves
- The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit
- We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
- We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways
- The role requires managing by influence, working with and thriving in ambiguity, and driving measurable change
- Oversee your product’s P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals
- Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success
- Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion
- Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals
- Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page
- Plan and manage campaigns and budgets to meet efficiency targets
Our take
Business startups across the world usually seek out funding, but this is often difficult for companies led by millenials. Millennial entrepreneurs with an excellent track record in business are increasingly requiring access to these loans, but their lack of credit history results in proposals frequently being declined.
Upstart provides loans that are aimed towards the target audience of millennials with entrepreneurial intentions, offering low interest rates that average at 12%. The company claims these rates are 10% lower than traditional lenders, and the service aims towards ensuring that the client is subject to no further fees (such as prepayment penalties).
Upstart claims that its unique selling point lies in the fact that its loans are funded the day after approval. Whilst the service focuses on personal loans for business, the company has also expanded to offer loans for car refinancing. Over 2022 and 23, Upstart's stocks fell dramatically and an investigation was undertaken by a law firm representing the company's long-term investors over alleged security law violations by its board of directors. However, the end of 2023 saw a 20% stock value rise for Upstart after its partnership with Mutual Security Credit Union led to a rise in customers, indicating that it is on the up after a difficult two years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2019
$50m
SERIES D
Mar 2017
$32.5m
SERIES D
Total funding: $135.7m
Company benefits
- Comprehensive health plans
- 401k Plan
- Life insurance
- Disability insuranc
- Generous vacation policy
- Flexible time off
- Parental leave
- Technology equipment budget
- Personal development budget
- Various clubs and extracurricular activities
- Catered lunches
- Fully-stocked micro-kitchen
Company values
- Every second counts
- Do the right thing even when it's hard
- Make clever use of numbers
- Be smart and know you might be wrong
- Don't assume it can be done
Company HQ
South San Mateo, San Mateo, CA
Articles
Leadership
David Girouard
(CEO)They started their career at Accenture and Booz Allen & Hamilton before working in Product Management at Apple and Virage. They left their role of 8 years as President of Enterprise at Google to found Upstart in March 2012.
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