Performance Marketing Partner, Seqera Labs
+Equity
The intelligent engine for life sciences
Job no longer available
The intelligent engine for life sciences
101-200 employees
Job no longer available
+Equity
101-200 employees
Company mission
To simplify complex data analysis pipelines in the cloud.
Role
Who you are
- You’ll bring expertise in growth marketing, including account-based marketing (ABM), paid advertising, email marketing, SEO, and content marketing, to refine our funnel strategies and scale our reach
- You are motivated by helping others succeed. When things break - and they will - you are eager and able to help fix things. You like thinking of ways to improve efficiency or bring delight to the people you work with
- 6+ years of experience in B2B growth or performance marketing, preferably in the software industry
- Strong analytical skills with experience in forecasting, analyzing, and reporting on KPIs
- Proficiency with marketing technology stacks, including CRM, marketing automation, and analytics platforms
- Exceptional project management and organizational skills
- Proven success across multiple growth marketing areas, including ABM, technical SEO, email, paid media, content marketing, lifecycle, and web optimization
- Demonstrated ability to manage competing priorities and multiple parallel projects while staying on budget and within timelines
- Strong, thoughtful, and effective communicator, both in 1:1 settings and within the larger team/company
What the job involves
- We are looking for an experienced Performance Marketing Manager to drive impactful growth across our demand generation and marketing programs
- This role is key to accelerating our growth engine by owning and optimizing the strategy, execution, and performance of initiatives across one or more funnel stages
- Reporting to the Vice President of Marketing, you’ll play a critical role in shaping our performance marketing approach, collaborating closely with cross-functional teams to meet key KPIs, and ensuring alignment with our go-to-market (GTM) strategy
- As a performance marketing leader, you’ll develop and manage high-impact campaigns that span acquisition, conversion, and acceleration
- Working alongside sales and revenue operations, you’ll ensure alignment in driving pipeline progression, funnel conversion, and revenue growth
- Your analytical mindset will help forecast, measure, and report on the effectiveness of our demand generation programs, ensuring they drive meaningful impact on the sales pipeline and beyond
- Funnel Stage Ownership: Lead the strategy and execution for one or more funnel stages (acquisition, conversion, acceleration) and define KPIs for each
- Campaign Management: Develop and execute multi-channel programs to drive key KPIs in alignment with growth marketing, marketing operations, events, and field marketing teams
- Budget Management: Oversee budgets for both evergreen and one-off programs, handling planning, procurement, and vendor renewals with finance
- Sales Alignment: Act as the key liaison between marketing and sales to ensure optimal funnel conversion, pipeline progression, and lead routing
- Data-Driven Analysis: Partner with marketing and revenue operations teams to ensure detailed tracking and analysis of program performance
- Demand Generation: Drive new business acquisition and cross-sell strategies, with accountability for meeting pipeline and growth targets
- Reporting & Forecasting: Forecast, measure, analyze, and report on the impact of demand generation programs on sales pipeline, revenue, and deal cycle duration
- Team Management & Mentorship: Mentor and advise junior team members, fostering skill development and knowledge sharing
Our take
Commercial DNA sequencing and advances in biometrics have led to an explosion in biological data, which is likely to prove critical in tackling the major problems facing the life sciences. The problem is, the data is so vast in quantity and diverse in type that analysing it and managing it can prove prohibitively expensive. This is where data orchestration and workflow platform Seqera Labs comes into its own.
Seqera is focused predominantly on facilitating big data analysis and management in the life sciences, and it has gotten impressive traction. Its Nextflow product, a distributed data analysis solution, has been used by over 10,000 organizations. This has included teams working on COVID sequencing, and on cancers.
What's so valuable about its offering is that it can be used by people who understand the data without the need for external teams, which has led to it becoming an industry standard. Seqera has been funded generously, and acquired AI bioinformatics company TinyBio, empowering it to play a pivotal role in key life-sciences developments going forward.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2022
$25.6m
SERIES A
Sep 2021
$5.5m
SEED
Total funding: $31.3m
Company benefits
- Continuous Learning: We believe in empowering our people to expand their knowledge and be their best selves. That’s why you have a budget dedicated to being a life-long learner.
- Make yourself at home: Whether in our office in Barcelona or from home, we want you to make yourself comfortable to reach your full potential.
- Healthcare: We take care of your health and offer comprehensive packages for all our employees, no matter where they are located.
- Take ownership: Use your initiative to work on new ideas and pursue them. Receive support and encouragement in doing so with maximum freedom.
- Team events: We gather have weekly team lunches, bi-weekly social events, annual department offsites and annual company-wide retreats.
- Employee ownership: We value employee ownership and actively support everyone to participate in our overall long-term success.
Company HQ
El Poblenou, Barcelona, Spain
Leadership
Paolo Di Tommaso
(Co-Founder & Chief Architect)Paolo is a Computer Scientist with broad experience as a Software Engineer and Software Architect in life science and healthcare applications.
Evan Floden
(Co-Founder & CEO)Evan is a Biomedicine PhD graduate, with broad experience across Biomedicine and Computing, including work as the Senior Bioinformatician at the Wellcome Trust Sanger Institute, and as a Postdoctoral Researcher at the Centre for Genomic Regulation.
Dan Pasette
(CTO)Prior to joining Seqera in 2025, Dan was the CTo at Regrow. He also served as a Technical Advisor at Neurelo and as a Senior Technical Advisor at Kiip.
Colin MacLaughlin
(CFO)Colin is the founder and Fractional CFO at Vulpine Advisory. Previously, he served as the CFO at Thriva and spent over 7 years at Crowdcube in various roles, including VP of FInance & Operations and as CFO.
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