Performance Marketing Manager, Seqera Labs
+Equity
Open source workflow orchestration software
Be an early applicant
Open source workflow orchestration software
21-100 employees
Be an early applicant
+Equity
21-100 employees
Company mission
Seqera's mission is to deliver the most seamless experience for data pipelines at scale, with a focus on the life sciences.
Role
Who you are
- You’ll bring expertise in growth marketing, including account-based marketing (ABM), paid advertising, email marketing, SEO, and content marketing, to refine our funnel strategies and scale our reach
- You are motivated by helping others succeed. When things break - and they will - you are eager and able to help fix things. You like thinking of ways to improve efficiency or bring delight to the people you work with
- 6+ years of experience in B2B growth or performance marketing, preferably in the software industry
- Strong analytical skills with experience in forecasting, analyzing, and reporting on KPIs
- Proficiency with marketing technology stacks, including CRM, marketing automation, and analytics platforms
- Exceptional project management and organizational skills
- Proven success across multiple growth marketing areas, including ABM, technical SEO, email, paid media, content marketing, lifecycle, and web optimization
- Demonstrated ability to manage competing priorities and multiple parallel projects while staying on budget and within timelines
- Strong, thoughtful, and effective communicator, both in 1:1 settings and within the larger team/company
What the job involves
- We are looking for an experienced Performance Marketing Manager to drive impactful growth across our demand generation and marketing programs
- This role is key to accelerating our growth engine by owning and optimizing the strategy, execution, and performance of initiatives across one or more funnel stages
- Reporting to the Vice President of Marketing, you’ll play a critical role in shaping our performance marketing approach, collaborating closely with cross-functional teams to meet key KPIs, and ensuring alignment with our go-to-market (GTM) strategy
- As a performance marketing leader, you’ll develop and manage high-impact campaigns that span acquisition, conversion, and acceleration
- Working alongside sales and revenue operations, you’ll ensure alignment in driving pipeline progression, funnel conversion, and revenue growth
- Your analytical mindset will help forecast, measure, and report on the effectiveness of our demand generation programs, ensuring they drive meaningful impact on the sales pipeline and beyond
- Funnel Stage Ownership: Lead the strategy and execution for one or more funnel stages (acquisition, conversion, acceleration) and define KPIs for each
- Campaign Management: Develop and execute multi-channel programs to drive key KPIs in alignment with growth marketing, marketing operations, events, and field marketing teams
- Budget Management: Oversee budgets for both evergreen and one-off programs, handling planning, procurement, and vendor renewals with finance
- Sales Alignment: Act as the key liaison between marketing and sales to ensure optimal funnel conversion, pipeline progression, and lead routing
- Data-Driven Analysis: Partner with marketing and revenue operations teams to ensure detailed tracking and analysis of program performance
- Demand Generation: Drive new business acquisition and cross-sell strategies, with accountability for meeting pipeline and growth targets
- Reporting & Forecasting: Forecast, measure, analyze, and report on the impact of demand generation programs on sales pipeline, revenue, and deal cycle duration
- Team Management & Mentorship: Mentor and advise junior team members, fostering skill development and knowledge sharing
Our take
Commercial DNA sequencing and advances in biometrics have led to an explosion in biological data, which is likely to prove critical in tackling the major problems facing the life sciences. The problem is, the data is so vast in quantity and diverse in type that analysing it and managing it can prove prohibitively expensive. This is where data orchestration and workflow platform Seqera Labs comes into its own.
Seqera is focused predominantly on facilitating big data analysis and management in the life sciences, and it has gotten impressive traction. Its Nextflow product, a distributed data analysis solution, has been used by over 10,000 organizations, including teams working on COVID sequencing and cancers.
The program can be used by precisely the people who understand the data without the need for external teams, and it has rapidly led to Nextflow becoming a widely-used industry standard. This means Seqera has been enthusiastically welcomed to take pole position and funded generously, all within a sector where urgent big-data projects are set only to proliferate. So it looks likely that Seqera will have a pivotal role in key life-sciences developments going forward.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Oct 2022
$23.2m
SERIES A
Sep 2021
$5.5m
SEED
Total funding: $28.9m
Company benefits
- Awesome international working environment
- Passionate & talented team
- Continuous skills development
- Mental health app access
- Team retreats and bonding activities
Company values
- Innovation and curiosity - We see the universe as a place of infinite possibilities. Our curiosity is stimulated by the physical world. We have never finished learning and are always seeking to improve our knowledge and ourselves
- Transparency and openness - We are open about as many things as possible. Transparency creates awareness. It allows us to recruit people that care about our values, gets us faster feedback, and makes it easier to collaborate
- Commitment to craft - We are professionals with a passion for our work. We strive towards excellence. Incredible talent and the right tools combined with an environment that fosters collaboration and clear accountability, create an outsized impact
- Driven by impact - We wake up every day to make a better world. By empowering grass-roots scientists and global institutions, we leverage our skills and reach to make the biggest impact possible
- Do the right thing - We do what is best for the greater good of the organization while striving towards our mission. We don't make decisions based on personal needs, personal popularity, or that enforce our personal beliefs
Company HQ
El Poblenou, Barcelona, Spain
Articles
Leadership
Paolo Di Tommaso
(CTO)A computer scientist with broad experience as a software engineer and software architect in life science and healthcare applications.
Evan Floden
(CEO)A Biomedicine PhD graduate, with broad experience across biomedicine and computing, including work as the Senior Bioinformatician at the Wellcome Trust Sanger Institute, and as a postdoctoral researcher at the Centre for Genomic Regulation.
Salary benchmarks
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