Manager of Influencer & Partnerships, Mondelēz International

• 5+ years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands
• Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships
• Experience managing or contributing to brand partnerships, co-branded campaigns, or cross-industry collaborations
• Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results
• Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders
• Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment
• Proficiency with influencer sourcing and analytics tools
• Exceptional aesthetic judgment with a strong attention to detail
• Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers

Desirable

• Perfect Bar is looking for an experienced, forward-thinking marketer to redefine how we show up across social and cultural moments
• You’ll drive overall consumer engagement by leading our influencer strategy across platforms, guiding high-impact brand partnerships, and elevating our PR efforts – shaping how consumers experience and connect with Perfect Bar
• Lead paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives
• Personally oversee our macro and long-term influencer program by managing budgets, cultivating strong relationships, and overseeing the full partnership lifecycle — from scouting and contracting through execution of all in-house content deliverables
• Partner with and manage our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling
• Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation
• Lead brand partnership programs, cultivating robust connections and orchestrating multiple activations from concept to execution each year
• Lead day-to-day PR agency management and support the development of culturally resonant PR stunts that strengthen brand positioning and amplify Perfect Bar’s presence across cultural moments
• Oversee key events, experiences, and activations that drive engagement across influencer, brand partnership, and PR initiatives
• Define, track and optimize KPIs across influencer, partnerships & PR programs – continuously analyzing performance and identifying opportunities to scale and optimize
• Manage the influencer and partnership budget to maximize the impact of each activation
• Partner closely with paid media and organic social partners to develop engagement-driving content