Manager of Business Intelligence & Marketing Analytics, ZoomInfo
$128-176k
More information about location
Market intelligence and contact details database
Job no longer available
Market intelligence and contact details database
1001+ employees
Job no longer available
$128-176k
More information about location
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- Bachelor's Degree with 6+ yrs of experience working in a marketing, customer or product data-related capacity OR a Masters Degree with minimum of 5 yrs of experience working in a data-related capacity required
- 1+ years experience managing a high-performing team of individual contributors. Ability to guide and develop a team of analysts
- Proven-track record of influencing business decisions through data-driven insights and strategic recommendations
- Advanced analytical skills, with relevant experience in developing predictive models that were successfully put into practice by organizations
- Experience with ABM measurement and/or predictive account scoring models preferred
- Expertise in data tools and software, including: Excel/Google Sheets, SQL, BI/Data Visualization tools (Tableau preferred), CRM (Salesforce preferred) and marketing automation tools (Marketo preferred)
- Experience with Python, R or similar statistical or data science language
- Strong communication skills & the ability to influence (at all levels) when resistance is encountered, ensuring deliverables are completed on-time with high quality
- Self starter, work independently and autonomously
- Ability to manage multiple high-impact projects in a fast-paced environment, with a strategic and forward-thinking mindset
What the job involves
- The Manager, Business Intelligence, will lead account-focused data modeling and analytics initiatives to support the growth of the company's Enterprise customer base
- This role is critical in advancing marketing strategy through deep customer segmentation, statistical modeling, and data science projects, such as predictive account scoring and attribution analysis
- The Manager will synthesize diverse data sources into actionable insights, communicate findings to senior leadership, and guide a team of analysts to optimize marketing efforts, driving incremental business growth
- This position also involves managing stakeholder relationships, fostering data proficiency, and ensuring the successful execution of multiple projects
- Develop a deep understanding of ZoomInfo customers through segmentation, statistical modeling, and descriptive analysis to drive marketing strategy forward
- Lead and execute key data science and modeling projects, including predictive account scoring, attribution analysis, and lifetime account value assessment
- Synthesize first, second, and third-party data into actionable strategies and measurement objectives that propel marketing initiatives
- Independently deliver customer and marketing insights as a player-coach, fostering optimization and incremental business growth
- Simplify complex data and issues into clear, actionable recommendations, and communicate critical learnings to cross-functional stakeholders, including senior and executive leadership
- Measure the effectiveness of marketing initiatives from both a campaign perspective and a full marketing mix, aligned with key performance indicators
- Manage relationships with stakeholders and business partners by understanding their needs, asking the right questions, and effectively communicating timelines and updates
- Foster a deep understanding of data and systems, encouraging learning and proficiency in analytical tools among colleagues to enhance data accessibility and usage
- Oversee multiple tasks and projects simultaneously, ensuring successful delivery and building consultative partnerships with key stakeholders
- Provide coaching and guidance to a team of analysts, prioritizing and delegating projects while helping them navigate challenges to achieve successful outcomes
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximizes synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Vancouver
Leadership
Henry Schuck
(CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
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