Digital Marketing Manager, Apadmi
Mobile-first digital agency
Job no longer available
Mobile-first digital agency
201-500 employees
Job no longer available
201-500 employees
Company mission
To unleash the latent value in global organisations, customers and users. By creating best-in-class, fully compliant digital technology and amazing experiences for people on the move.
Role
Who you are
- We are looking for a results-oriented marketing professional with a passion for lead generation programs
- You have a B2B marketing background with substantial experience in developing and executing lead gen campaigns
- Have at least 3 years experience in B2B marketing with a focus on lead generation
- Digital Technology experience, experience in mobile development is a plus
- Experience with a wide variety of different lead generation tactics
- Strong knowledge of the Dutch market and understanding where to develop relationships to get the Apadmi brand out
- Results-oriented with strong analytical skills; driven by data
- Demonstrated success in lead generation
- Knowledge of email marketing best practices, email nurture and campaign planning/execution
- Martech-savvy and experienced with CRM, marketing automation and web analytics. Salesforce CRM/Pardot experience is a plus
- Ability to develop positive working relationships with Sales and Business Development teams to ensure successful follow up
- Brand
- Fluent in Dutch and English both written and verbally
What the job involves
- The Apadmi group is on a journey to become the world’s leading mobile-centric digital product company and our acquisition of new clients plays an integral part of this
- As the Lead Digital Marketeer for the Netherlands, you will be responsible for working with our marketing strategy and developing and playing a role in our growth within the Netherlands
- You will work within the country marketing budget and determine the best marketing mix to maximise the number of qualified leads
- You will work together with the Central Marketing Team in the United Kingdom for the content generation, processes, systems and other synergies
- A large focus will be making use of group generated content, for use within the NL market, and inputting into global needs with an NL angle
- Execute the overall digital marketing lead generation strategy for the Netherlands
- Measure the lead and customer acquisition costs for each of the different channels in order to optimise ROI
- Manage and direct our 3rd party providers to ensure that we maximise the website conversion rate
- Create and execute lead generation plans together with our sales team for each of the different channels that deliver quality leads
- Ensure that nurture programs are in place for enquiries to support them becoming sales ready
- Analyse industry trends, market conditions and competitors to identify new opportunities and try new marketing tactics
- Work with the central marketing team to develop a local tone of voice and brand style for the Netherlands
- Work with the central marketing team and 3rd party providers to ensure that we have enough assets/content to support the different lead generation campaigns
Our take
Apadmi is a technology company specialising in improving operations and implementing solutions on mobile. Developing applications for iOS and Android devices, Apadmi works with some of the world's leading organisations, including Domino's, NHS, BBC, Chelsea Football Club, and Range Rover.
Apadmi announced a turnover of £11.8M in 2022 and expects to double this in 2023. The company attributes its growing success to its continued execution of strategic expansion, having recently opened offices in Edinburgh and Utrecht, in addition to its Manchester and London facilities. Along with its strong performance within its digital product offerings, the company is focused on further expansion, hoping to hire more staff and open more offices in Lisbon and North America.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$100m
GROWTH EQUITY VC
Jun 2020
$49m
GROWTH EQUITY VC
Total funding: $149m
Company benefits
- Working patterns to suit: Flexibility to create a routine that suits everyone. On top of our holiday allowance, employees can buy and sell holiday s and earn more days with every year of service.
- Family leave: 25 weeks of full paid maternity/adoption leave, 2 weeks of full paid paternity leave as well as paid leave for fostering and fertility treatment.
- Team and referral bonuses: Every member of the Apadmi team receives a bonus if we achieve our financial targets. There's also a recruitment bonus for anybody recommending a friend who goes on to join the team.
- Health and wellbeing: Free eye-tests and a range of activities arranged by us. There's also free on-site parking and the Bike to Work scheme.
- Personal development: Every employee is given a Udemy account with a budget for courses and skills development, alongside a defined clear career path, regular reviews and opportunities for on-the-job training.
Company HQ
Salford, UK
Leadership
Garry Partington
(CEO & Co-Founder)Experienced CEO having previously worked at Panaram and Bidooh. Also the founder of Mobile Monday Manchester and Co-founder of RealityMine.
Adam Fleming
(CTO & Co-Founder)Experienced CTO having previously worked at ShopConnect and FootClicks. Also experienced in Software Development and Product Engineering.
Howard Simms
(Co-Founder)Previously worked as the Head of Operations at EMCC Software as well a Non Executive Director at RealityMine, Second Estates and Jigsaw.
Nick Black
(Co-Founder)Experienced Software Engineer having previously worked at General Simulations and Teleca. Also worked as a VP in Business Development at EMCC Software.
Salary benchmarks
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