Senior Product Marketing Manager, Fairmarkit
$160-180k
+ Equity
More information about location
Autonomous sourcing for all spend
Open for applications
Autonomous sourcing for all spend
101-200 employees
Open for applications
$160-180k
+ Equity
More information about location
101-200 employees
Company mission
To help organizations source more competitively at scale.
Role
Who you are
- 7+ years of B2B product marketing experience, including meaningful ownership of enterprise SaaS and/or AI products
- Demonstrated success building or inheriting a PMM function with outsized results. Clearer positioning. Better adoption. Higher sales confidence
- Strong storytelling instincts: you translate complex AI capabilities into crisp, outcome-focused narratives that land with stakeholders
- Compelling communicator: you present with confidence, build executive-ready decks, and know how to land a point in a room full of skeptics
- AI-native by default: you already use LLMs, automation, and AI tools as core parts of your workflow — for research, drafting, segmentation, competitive analysis, and more
- Proven track record enabling Sales and Customer Success with content, training, and deal support in a high-velocity or enterprise sales motion
- Analytical mindset with comfort using data to size opportunities, segment audiences, and measure GTM performance across CRM, marketing automation, and product analytics
- Operationally sharp: you simplify complex workstreams, keep cross-functional projects on track, and hold teams accountable without friction
- Compelling communicator: you write with clarity, present with confidence, and know how to land a narrative in a room full of skeptics
- Huge bonus: experience in procurement, supply chain, or financial operations. If you've marketed to CPOs and sourcing leaders, or know tools like SAP Ariba, Coupa, or Workday Sourcing, you'll hit the ground running
What the job involves
- Fairmarkit's PMM function is yours to build
- As the only dedicated Senior Product Marketing Manager, you'll own positioning, messaging, launches, and enablement for our autonomous sourcing platform and supplier marketplace
- You will operate as a solo IC who punches well above their weight through systems thinking and AI-native execution
- You're not here to support a function
- You're here to define it
- You'll translate advanced AI and agentic capabilities into clear, differentiated value for two distinct audiences: the procurement leaders buying smarter, and the suppliers competing to win their business
- You're the connective tissue between R&D and go-to-market
- When a new capability ships, you decide how the world hears about it
- When a deal stalls, Sales reaches for the asset you built
- This is a great opportunity to step into a high-ownership role in a category AI is actively reshaping
- Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
- Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
- Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
- Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
- Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
- Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
- Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
- Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
- Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
- Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate
Our take
Fairmarkit is an automated sourcing platform that helps enterprises make their procurement of goods and services more efficient and cost-effective. By digitizing the management of a company’s tail spend and simplifying potential customers ’RFPs (Requests For Purchase), Fairmarkit sets out to save companies and their employees valuable time on the processes that a computer can do.
Founded in 2017, Fairmarkit still competes with monoliths in the automated sourcing sector such as Oracle and SAP. Despite this, it has carved out a niche in the market by focusing its energy on the tail-end space of business, an area that it deems underdeveloped.
As a comparatively young company in the intelligent sourcing world, Fairmarkit has been boosted by significant successive funding rounds, showcasing the industry confidence in the company and enabling its plans to double its workforce. Alongside this, it's also been recognised on the Forbes' 2025 List of America's Best Startup Employers, the fourth year in a row for the company to do so.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2022
$35.6m
SERIES C
Dec 2020
$30m
SERIES B
Total funding: $76.6m
Company benefits
- Flexible Work
- Competitive & Equitable Pay
- Strong Benefits & Wellness
- Work From Home Stipend
- Growth & Development
- Ownership & Impact
Company HQ
Downtown, Boston, MA
Leadership
Kevin Frechette
(Co-Founder & CEO)Previously Regional Sales Director at Turbonomic and Account Executive at EMC Corporation. Currently Ambassador at the Sustainable Procurement Pledge.
Viktor Kusch
(Co-Founder & CTO)Previously IT Management Director at Biokon. Currently CEO/CTO at KU64 Inc. / Clever IT systems / marketmech.com
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