Marketing Content/Campaign Director, FACEIT
Esports World Cup
Gaming platform for online multiplayer games
Be an early applicant
Gaming platform for online multiplayer games
101-200 employees
Be an early applicant
101-200 employees
Company mission
To further the esports ecosystem by offering players of all levels the chance to compete in a competitive environment with the games they love.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 7+ years of experience in marketing leadership roles, ideally within gaming, esports, or entertainment sectors
- Proven expertise in building and executing large-scale marketing campaigns
- Strong storytelling and content development skills
- Exceptional ability to translate complex goals into actionable marketing strategies
- Deep understanding of gaming culture, esports ecosystems, and mainstream audience engagement
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
- Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders
- Experience working with intercultural teams and diverse audiences
- Proficiency in marketing analytics tools and data-driven decision-making
- Outstanding communication and presentation skills
- Strategic thinking and problem-solving capabilities
- Proactive, self-motivated, and results-driven approach
- Strong team leadership and collaboration abilities
What the job involves
- Our Consumer Marketing team is on a mission to find an experienced Marketing Director to lead strategic initiatives that drive fan engagement and monetization for the Esports World Cup (EWC)—the world’s largest gaming and esports event, held in Saudi Arabia
- Within the Consumer Commerce team—and under their guidance—we develop comprehensive commercial plans aimed at maximizing fan lifetime value through ticketing, merchandise, and digital collectibles
- In this role, you will spearhead campaigns to build and execute the Esports World Cup’s marketing strategy
- Your leadership will be critical in crafting compelling storytelling, content, and campaign elements that resonate with both esports enthusiasts and mainstream audiences
- By driving measurable results, you will help bridge the gap between competitive gaming and global pop culture
- You will collaborate closely with cross-functional teams and external partners to ensure all campaigns align with the Esports World Cup’s mission and brand vision
- Strategic Planning: Develop and execute the overarching marketing strategy focused on achieving business goals and KPIs, such as viewership, onsite attendance, brand awareness, fan satisfaction for the
- Campaign Development: Oversee the creation and execution of multi-channel marketing campaigns, including digital, social, and traditional media, ensuring a unified campaign voice
- Performance Measurement: Define key performance indicators, monitor campaign effectiveness, and adapt strategies to maximize impact
- Team Leadership: Lead and inspire a team of marketers, content creators, and campaign managers to deliver exceptional results
- Mainstream Outreach: Design initiatives to connect esports with mainstream audiences, leveraging storytelling, partnerships, and innovative approaches
- Storytelling: Build a compelling, coherent, and culturally relevant narrative for the Esports World Cup that resonates with both esports fans and mainstream audiences
- Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Cross-functional collaboration: Work with internal teams, including marketing, Content, Social Media, Performance Media / Paid Media, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives. Partner with external stakeholders, client stakeholders, and external agencies to deliver integrated marketing initiatives
- Market Insights: Stay ahead of industry and mainstream trends, audience behaviours, and competitive landscape to inform and enhance marketing strategies
Application process
- Please apply by adding the requested documents CV or your cover letter in the English language and preferably in PDF format
- Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for
- If you are successful, you will be invited for an interview, and you will receive email notification feedback if you don’t qualify at this point!
Salary benchmarks
Our take
Young people are increasingly turning away from traditional media, and gaming has in recent years become a professional spectator sport that draws huge online crowds. FACEIT is a competitive gaming platform that allows developers to run their own online tournaments, providing ranking charts, skill-based matchmaking and anti-cheat software to ensure that these events are as fair as any traditional sporting competition.
The esports market is projected to be worth about £4.5 billion globally by 2030, and FACEIT has attracted large scale investments as it continues to innovate in this market. Not all of its moves have panned out - for instance its foray into crypto gaming in 2022 could have come at a better time, but its pivot to non-intrusive in-game advertising has been well received by developers and is a testament to the adaptability of the company.
FACEIT is continuing to release and support new gaming products, for instance a car racing tournament released in colloboration with RENNSPORT, where established esports teams and car manufacturers will compete for a prize pool of €500,000. An Overwatch tournament launched in 2024 with a cash prize pool of $170,000. As the esports market shows no sign of slowing down, FACEIT will remain in a strong position to grow alongside it.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2019
$12m
SERIES B
Jan 2016
$15m
SERIES A
Total funding: $29m
Company benefits
- Fully remote or relocation to London supported
- Private Medical Insurance
- Travel Insurance
- Life Assurance
- Income Protection
- Cashback on dental care
- Lunch provided daily (when you’re in the office!)
- Kitchen stocked with refreshments (coffee machines everywhere – our founding team is Italian after all!)
- Company book club, and gaming nights
- Flexible working environment
- Company (virtual) drinks session every Friday
- Quarterly team outings
- Your professional growth is important to us. We provide ongoing training opportunities
- And best of all Free Premium FACEIT user account
Articles
Leadership
Niccolo Maisto
(CEO)Started their career as an investment banker at Nomura. Has an MBA from New York University.
Alessandro Avallone
(Chief Gaming Officer)#1 Italian Professional Gamer and World Champion with over 17 years of experience in the video-games industry.
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