Lead Senior Business System Analyst, Zeta Global
$140-155k
More information about location
The AI marketing cloud
Be an early applicant
The AI marketing cloud
1001+ employees
Be an early applicant
$140-155k
More information about location
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services
- He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts
- Management experience of similar roles
- Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE’s, etc
- Ability to understand and represent the needs of the end user in a software development environment
- Strong consultative and advisory skills
- Excellent written and verbal communications
- Strong MS Office skills (Word, Excel, PowerPoint)
- Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements
- Ability to communicate complex technical concepts to technical and non-technical audiences
- Subject matter expert thought leader (supports organization’s processes and procedures and can implement a new product or major modifications from start to finish)
- Web-services experience with RESTful APIs desired
- 5+ years of experience with software implementation from requirement through design, development, and user acceptance
- Bachelor's Degree or higher in technology-related field or relevant experience in implementing software
- 4+ year's experience using Snowflake
- Must be willing to travel
What the job involves
- The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation
- The BSA must be able to understand the client’s business requirements and map those to our technology
- Then document and help communicate that vision to the client and to internal execution teams
- Gather and define project requirements
- Understand client workflows and business goals
- Elicit and comprehend use cases
- Learn existing technical and data infrastructure
- Conduct gap analysis between application and stated customer requirements
- Set expectations
- Collaborate with Architects and Developers
- Estimate project impact (resources / hours)
- Document recommended solution
- Support client team with presentation and review process
- Draft requirements documents/functional specifications
- Update changes throughout the project lifecycle
- Author and manage tickets for internal communication
- Serve as internal SME on the solution
- Collaborate with development, QA and production support teams through project lifecycle
- Proactively identify and address project risks
- Support QA and UAT to ensure requirements are met
- Become a product expert
- Manage multiple competing priorities through effective organization and communication
- Recommend and institute best practice and methodology and tools
- Provide guidance to client success team on technical capabilities, staffing and infrastructure needs
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS to digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strengthens Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footprint in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to co-founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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