Senior Manager of Channel Marketing, Yubico
$145-165k
Travel up to 25–30% required
Secure two-factor authentication products
Be an early applicant
Secure two-factor authentication products
501-1000 employees
Be an early applicant
$145-165k
Travel up to 25–30% required
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- 7–10+ years of marketing experience in the technology sector, with at least 5 years in channel or partner marketing roles
- Proven success developing and executing distributor-led and through-partner marketing campaigns with measurable results
- Deep understanding of channel ecosystems, including distribution and reseller dynamics in the Americas, Public Sector, and LATAM
- Experience managing MDF and co-marketing budgets, reporting on ROI and partner engagement
- Excellent communication, collaboration, and relationship management skills; able to influence cross-functional teams and external stakeholders
- Strong analytical mindset and ability to translate data into actionable insights
- Self-starter who thrives in a fast-paced, high-growth environment
- Bachelor’s degree in Marketing, Business, or Communications (MBA a plus)
What the job involves
- This role will be vital in accelerating Yubico’s revenue pipeline by scaling marketing engagements and building brand awareness with our strategic distribution partners across the Americas
- The Senior Channel Marketing Manager will own distributor relationships, develop integrated go-to-market strategies, and execute programs that drive adoption of phishing-resistant MFA within enterprises
- This role will collaborate closely with Channel Sales, Partner Marketing, Product, and Field Marketing teams to design impactful marketing campaigns that increase pipeline generation, partner enablement, and market share
- Develop and execute annual channel marketing plans for key distributors, aligning with Yubico’s global channel strategy and regional sales priorities
- Build and manage joint marketing programs that drive demand, pipeline growth, and partner activation—leveraging webinars, campaigns, digital assets, and events
- Partner closely with Channel Sales leadership to align GTM priorities, segment partners, and ensure consistent messaging across the channel ecosystem
- Manage MDF planning and execution, including proposal review, performance tracking, and ROI reporting
- Develop co-branded content and enablement tools such as playbooks, campaign kits, training decks, and value-prop materials in collaboration with Product Marketing and Creative
- Track and report on performance metrics, including partner engagement, pipeline contribution, and campaign ROI; champion a data-driven approach to optimization
- Act as a liaison between global and regional teams, ensuring alignment and sharing best practices across markets
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$31.9m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $88.7m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Downtown North, Palo Alto, CA
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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