Director of Channel Marketing, Yubico
$180-200k
Travel up to 25–30% required
Secure two-factor authentication products
Open for applications
Secure two-factor authentication products
501-1000 employees
Open for applications
$180-200k
Travel up to 25–30% required
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- 15+ years of B2B technology marketing experience, with 10+ years in channel or partner marketing roles
- Proven success managing distributor-led marketing programs, ideally across Americas, Public Sector, and LATAM markets
- Experience managing a team (global team leadership preferred)
- Deep understanding of global channel ecosystems, including distributor and reseller dynamics across US, EMEA, and APJ
- Strong expertise in MDF planning, co-marketing execution, and ROI reporting
- Excellent relationship-building and communication skills with the ability to influence internal and external stakeholders at all levels
- Analytical mindset with the ability to derive insights from data and translate them into action
- Highly organized, self-starter who thrives in a fast-paced, high-growth environment
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus
What the job involves
- The Director, Channel Marketing will play a critical role in accelerating Yubico’s global channel pipeline by scaling marketing engagements, strengthening global distributor relationships, and elevating Yubico’s visibility across our worldwide partner ecosystem
- This role combines hands-on ownership of Americas distributor partnerships with global leadership of a team of channel marketing managers
- Lead and develop a global team of channel marketing managers across the Americas, EMEA, and APJ
- Define and execute Yubico’s global channel marketing strategy, including annual planning, partner segmentation, and integrated GTM priorities
- Directly manage strategic distributor relationships in the Americas, owning joint planning, quarterly reviews, and marketing execution
- Build and manage annual channel marketing plans for key distributors, ensuring alignment with global strategy and regional sales priorities
- Develop scalable global channel programs such as webinars, digital campaigns, content syndication, events, and co-branded initiatives
- Oversee global MDF governance, including budget planning, proposal review, approval workflows, and ROI tracking
- Track and analyze partner performance, campaign effectiveness, and pipeline contribution to drive data-backed optimization
- Serve as a global liaison across regional teams to support product launches, partner programs, and cross-regional alignment
- Strong writing and communication skills
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$32m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $88.9m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Downtown North, Palo Alto, CA
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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