Product Marketing Manager, Chowbus
$100-145k
Restaurant POS & management system
Be an early applicant
Restaurant POS & management system
101-200 employees
Be an early applicant
$100-145k
101-200 employees
Company mission
To help diners to discover new and exquisite dishes, and to give traditional mom-and-pop restaurants a fighting chance to succeed without compromising who they truly are.
Role
Who you are
- 6+ years of experience in product marketing, lifecycle marketing, or content marketing, ideally in B2B SaaS, fintech, or payments
- Experience leading or supporting product launches and go-to-market plans
- Experience writing clear, benefit-driven copy for a non-technical audience
- Experience with lifecycle/CRM marketing tools such as HubSpot, Braze, or Iterable
- Experience partnering with Product, Sales, or Customer Success teams
- Excellent written and verbal communication skills in English
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
Desirable
- Experience in restaurant technology, POS, or payments
- Experience with sales enablement tools such as Highspot or Seismic
- Experience with customer research, win/loss analysis, or voice-of-customer programs
- Proficiency with Salesforce, SQL, or Tableau
- Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers
What the job involves
- We are looking for a Product Marketing Manager to lead positioning, lifecycle marketing, and content for Chowbus's POS, software, financial services, and AI products.
- You'll translate product features into clear, benefit-driven messaging that restaurant owners understand, guide customers through their lifecycle, and create content that supports Sales and retention
- Own positioning and messaging for Chowbus's POS, software, financial services, and AI product lines, tailored to Asian cuisine restaurant owners and operators
- Lead go-to-market strategy and launch execution for new products and features, partnering closely with Product and Engineering
- Develop deep expertise in restaurant operator needs, using customer and market research to shape product and GTM strategy
- Monitor the competitive landscape (Toast, Square, Clover, Menusifu) and translate insights into positioning and sales battlecards
- Own lifecycle marketing campaigns that guide customers from onboarding through adoption, expansion, and renewal
- Partner with Customer Success to identify upsell and retention opportunities and turn them into targeted campaigns
- Build and manage lifecycle email/CRM workflows (Salesforce, HubSpot, or similar) segmented by product, tenure, and usage
- Track adoption and retention metrics, and continuously test messaging to improve feature adoption and reduce churn
- Create content marketing assets, including case studies, blog posts, one-pagers, and product guides that simplify technical features for busy restaurant operators
- Build sales enablement materials: pitch decks, battlecards, and talk tracks that help Sales explain Chowbus's value clearly
- Partner with the Marketing Campaigns Manager and Digital Marketing Manager to keep content and messaging consistent across channels
- Support product launches with training, FAQs, and internal enablement for Sales and Customer Success
Our take
Originally founded to expand the customer base of “mom and pop” Asian food restaurants, Chowbus has grown to become a delivery, pickup, and point-of-sale technology company. By evolving its services, it has weathered the customer drought of COVID-19.
Chowbus’s POS technology claims to save business owners up to $8000 a month in labour costs whilst enabling businesses to grow by around 25%. Its takeaway app provides customers with a way to select food from various restaurants in one order, a novel concept that differentiates the company from large competitors.
Its focus on Asian food provides Chowbus with a unique identity within the market, and its acquisition by Fantuan, an Asian food-focused marketplace based in Canada, will aid Chowbus’s growth intentions. With $120 million in ARR recorded in 2025, its focused approach and evolving services have served up a winner.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Mar 2026
$81m
LATE VC
Aug 2023
$40m
LATE VC
Total funding: $204.6m
Company benefits
- Medical, dental, and vision insurance
- 401(k)
- 100% employer-paid Short-Term Disability (STD)
- 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
- 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
- Company holidays
- Birthday off
- Paid Parental Leave
- Flexible Paid Time Off (PTO)
- Employee Assistance Program (EAP)
- Fuel reimbursement
Company HQ
Chicago Loop, Chicago, IL
Leadership
Suyu Zhang
(Co-Founder & CTO)Previously iOS Engineer at Raise.com, Co-Founder & CTO at Weelio, and iOS Engineer at AKTA and After School App.
Linxin Wen
(Co-Founder & CEO)Previosuly Studied at Education Illinois Tech Stuart School of Business
Salary benchmarks
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