Marketing Analytics Manager, Warner Bros Discovery
Entertainment company
Be an early applicant
Entertainment company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- You are an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results
- Excellent experience in marketing analytics, with a particular focus on media metrics (paid & organic)
- Excellent experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus
- Proven experience managing a team, including experience working on a fast-paced team
- Strong understanding of media measurement strategies, frameworks, and technology
- Experience executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders
- Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights
- Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels
- Understand how Media Mix Modelling and Attribution Models are used to drive strategy decisions
- Experience setting up and measuring iterative A/B test analysis to inform BAU strategies
- Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
- Strong interpersonal, communication and presentation skills
- Ability to liaise with technical, marketing and business teams
- Strong team focus with outstanding documentation, organizational and resource management skills
- Advertising Agency experience a plus or working in media analytics at another entertainment company
What the job involves
- As Manager of Marketing Analytics at Warner Bros Discovery you will be responsible for enabling media effectiveness reporting and insights to all marketing teams supporting HBO Max
- You will create actionable reporting from user-level behaviour data and multiple data sources, including information from data science, marketing, and media measurement platforms
- You will coordinate closely with cross functional data teams (i.e. , analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting / measurement frameworks which ultimately enable our dashboard development
- Reporting is global and utilized by domestic and international stakeholders alike
- You will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform
- You'll work closely with our regional marketing stakeholders and local agencies to understand their needs, coordinate on strategies and campaign taxonomy, and deliver insightful and effective dashboards and analyses
- Support cross departmental core metrics and data dependencies with leadership visibility
- Promote the adoption and training of our analytics platform for self-service analyses
- Serve as a subject matter expert of marketing data sources, ingestion processes and data quality measurement
- Must be able to communicate effectively with media, marketing, and engineering teams
- Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs (Apps Flyer) and Site Analytics tools (Google Analytics)
- Strong technical skills are required, including experience with Excel, SQL (LookML a plus), data mining, data visualization, and designing analytics/reporting data layers
- Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy
- Strong analytical skills are required, including the ability to analyse raw data, draw conclusions, and summarize actionable
- Ability to collaborate with key partners and stakeholders to define metrics, identify requirements and maintain confidentiality
- Must be able to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned
- Ability to manage both internal and external vendors and suppliers
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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