Senior Marketing Operations Analyst, Imprint
$120-150k
+ Equity
Branded payments and rewards products
Open for applications
Branded payments and rewards products
201-500 employees
Open for applications
$120-150k
+ Equity
201-500 employees
Company mission
To make payments better for modern brands and their customers.
Role
Who you are
- 3+ years of experience in owned channel marketing, lifecycle marketing, or CRM marketing with experience setting up campaigns in Braze or other comparable martech tools
- Ability to query data, build segments, and create customer journey logic using SQL or other comparable method
- Experience with martech migrations and/or building new martech functionality
- Creative problem-solver with the ability to leverage data and martech capabilities to drive efficient and effective personalization and dynamic content selection
- Familiarity with CAN-SPAM regulations and general email marketing compliance
- Ability to analyze email performance data and translate insights into action
- Excellent attention to detail, project management, and organizational skills
- Excellent communicator, both verbal and written, with ability to work in a fast-paced environment and effectively collaborate cross-functionally
What the job involves
- We are seeking a Senior Marketing Operations Specialist to support the execution of multi-channel marketing campaigns that drive cardholder engagement, spend, and loyalty.
- This role will focus on owned channel marketing, advancing martech capabilities, campaign execution, and optimization using Braze and other marketing automation tools.
- Build and ensure accurate execution of marketing automation workflows, including QA/testing before deployment, across email, SMS, push notifications, and in-app messaging campaigns using Braze
- Configure customer journeys, triggers, and segmentation to deliver personalized experiences
- Track and analyze communication performance, providing insights and recommendations for continuous improvement, and creating reports for internal stakeholders
- Maintain and update campaign calendars to ensure timely execution of marketing initiatives
- Assist in creating and refining email templates with dynamic content, personalization, and optimized subject lines
- Maintain compliance with CAN-SPAM regulations and email marketing best practices
- Work cross-functionally (Product, Data, Creative) to execute marketing initiatives, support A/B testing, and advance marketing automation efforts
- Stay updated on industry trends, owned channel marketing best practices, and emerging martech functionality
Our take
These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers.
While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards.
The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers.
Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. And its $75M in venture capital raised in 2023 is going some way towards achieving these aims.
Freddie
Company Specialist at Welcome to the Jungle
Insights
103% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2024
$75m
SERIES C
Nov 2023
$75m
SERIES B
Total funding: $203m
Company HQ
Little Italy, New York, NY
Leadership
Daragh Murphy
(Founder & CEO)Previously VP of Operations & Strategy at WeWork. They were a Junior Partner at McKinsey until 2018. Originally trained as a lawyer at Duke University, before working as a Corporate Lawyer at WilmerHale.
Mariana Pali Coontz
(COO & CFO)Prior to joining Imprint in 2023, Mariana was the Chief Financial and Operating Officer at DigniFi. She also spent 8 years at Synchrony in roles including Head of Capital Strategy & Stress Testing and SVP, Head of FP&A and nearly 11 years at JPMorgan Chase & Co in roles including Treasury Associate and Executive Director.
Will Larson
(CTO)Prior to joining Imprint in 2025, Will was the CTO at Carta and Calm. He was also the Head of Foundation Engineering at Stripe and a Senior Engineering Manager, Infrastructure at Uber.
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