Head of Propositions & Partnerships, amicable

• Build and drive strategy: You’ve built and delivered a strategy that generated clear results - such as increased leads, customer acquisition or revenue
• Commercial judgement: You can size opportunities, build business cases and prioritise based on ROI – making clear calls where to focus effort
• Proven people leadership: You’ve led and developed a team - setting direction, creating structure and coaching for high performance
• Proposition builder: You’ve built and launched new propositions (products, packages, or customer journeys)
• Independent thinker who adds value: You bring ideas, challenge assumptions constructively and operate effectively without heavy direction
• Test-and-learn mindset: You can design and run experiments, define success metrics, evaluate results and iterate fast
• Comfortable with challenge and ambiguity: You can both give and receive challenge well, and you enjoy shaping priorities and building approaches where playbooks are still emerging
• Hands-on operator: You’re happy to roll up your sleeves - moving things forward, unblocking issues, and delivering outcomes in the detail as well as at the strategic level
• Moves with pace: You prioritise well, execute quickly, and keep things progressing even when obstacles appear
• Commercial deal-making: You confidently structure, negotiate and close partnerships with clear commercial outcomes and performance expectations
• Data-informed: You use metrics and insight to guide decisions, track impact and communicate clearly
• Influence and communication: You can build trust and momentum with partners and internal senior stakeholders, communicating clearly at all levels
• Values alignment: You’re aligned with amicable’s mission and values - you take ownership, act with integrity, and bring a collaborative, customer-first mindset to how you work

Desirable

• At amicable, partnerships are a key driver of growth - helping us generate leads, reach new audiences and grow revenue
• We’re looking for a Head of Propositions & Partnerships to shape and lead this function as it scales
• In a relatively early-stage environment, you’ll set the strategic direction, own the end-to-end partnerships strategy, and apply commercial rigour to prioritisation, testing and scaling what works
• This role blends strategy, proposition development, hands‑on execution and people leadership
• You’ll identify needs, shape compelling propositions, define the full partner‑customer journey and work cross‑functionally to bring new propositions to market
• You’ll also build and lead a high-performing team, setting clear expectations and developing capability through strong, hands-on leadership and coaching
• You’ll drive partner acquisition and growth, identifying and securing high-potential partners
• This is a great opportunity to build a function from the ground up and deliver sustained, meaningful growth for amicable
• This is a hybrid role based in our Holborn office, working an average of 2 days per week in the office
• As Head of Propositions & Partnerships, you will:
• Own and drive the partnerships strategy
• Own the end-to-end partnerships strategy aligned to growth goals (lead generation and revenue)
• Turn strategy into clear priorities, targets and execution plans
• Bring ideas, challenge assumptions and strengthen decision-making with commercial logic and data
• Influence and align senior stakeholders to move opportunities forward
• Design and build partnership propositions
• Identify partner and customer needs and translate these into compelling propositions and partnership models
• Define the end-to-end partner-customer journey (what the user sees, buys and experiences)
• Work with Product, Operations and Marketing to scope, prioritise and deliver new propositions to market
• Run tests, learn fast and focus resources
• Design and run structured partnership experiments (e.g. channel tests, partner propositions, pilot models), evaluate outcomes, and turn learning into action
• Make clear calls on where to double down vs stop - ensuring team effort goes towards the biggest ROI opportunities
• Build the business case and plan to scale proven channels
• Lead, develop and coach the team
• Organise team priorities, manage workload, and embed a culture of pace and ownership
• Coach and develop team members to drive high performance
• Build simple, scalable processes so things run smoothly as we grow
• Execute with pace
• Roll up your sleeves to move opportunities forward - unblock issues, coordinate launches and troubleshoot performance
• Create and refine partnership decks, propositions and supporting materials
• Drive partner acquisition
• Identify, engage and secure high-potential partners through outreach, networking and events
• Structure partnerships with strong commercial outcomes and lead negotiations into agreements
• Work cross-functionally to deliver outcomes
• Collaborate with Marketing, Sales, Product, Tech and Finance to deliver end-to-end partnership performance
• Ensure measurement is robust (tracking and attribution, reporting and insights)