Director of Growth Marketing, AliveCor
Direct-to-Consumer
Mobile heart monitors
Job no longer available
Mobile heart monitors
201-500 employees
Job no longer available
201-500 employees
Company mission
To save lives and transform cardiology by delivering intelligent, highly-personalized heart data to clinicians and patients anytime, anywhere.
Role
Who you are
- The ideal candidate is a strategic, data-driven leader with proven expertise in Direct-to-Consumer (DTC) marketing for physical products
- You must have a strong grasp of analytics, attribution, and a track record of translating insights into performance improvements
- Experience marketing medical devices, fitness wearables, or health-related products is highly preferred
- The ideal candidate thrives on experimentation, collaboration, and results, bringing a specific track record of success in consumer healthcare
- 10+ years of experience in digital and growth marketing with a primary focus on Direct-to-Consumer (DTC) e-commerce
- Proven success driving measurable growth for physical products through paid digital, social, email, SEO, and conversion optimization
- Strong analytical skills with the ability to interpret data, build actionable insights, and present findings to senior leadership
- Expertise with marketing technology platforms (CRM, analytics tools, ad tech, automation systems)
- Bachelor’s degree required
What the job involves
- AliveCor is looking for a Director of Growth Marketing to join our Marketing team
- This individual will be responsible for driving measurable growth in consumer acquisition, engagement, and retention—while also building strong awareness among professional audiences
- DTC Strategy & Execution: Develop and execute a comprehensive omni-channel growth marketing strategy to drive consumer device and subscription sales across the brand website, Amazon, retailer dotcoms, and brick & mortar stores
- Funnel Optimization: Define and monitor KPIs using advanced attribution models and real-time data to optimize the full sales and engagement funnel
- Test & Learn: Champion a "test-and-learn" culture to iterate on creative, audience segmentation, and channel mix to maximize marketing efficiency—improving conversion rates and unit economics over time
- Leadership: Lead a high-performing team of marketers and vendor/agency/technology partners to ensure delivery of high-quality work and optimal ROI while fostering a culture of accountability and innovation
- Channel Management: Oversee all digital channels—including paid media, email, website, SEO, and social—while leveraging automation and personalization to drive customer engagement
- Budgeting: Oversee budget allocation, pacing, and forecasting across all digital initiatives
- Data-Driven Segmentation: Leverage data and insights to inform audience segmentation, creative strategy, and channel investments
- Lifecycle Marketing: Lead customer lifecycle initiatives through marketing automation, personalization, and advanced targeting to deepen customer engagement and strengthen loyalty
- Trend Identification: Monitor and identify emerging trends, technologies, and platforms that will fuel future growth
- Cross-Functional Collaboration: Partner closely with the VP of Consumer Marketing and VP of Enterprise Marketing to build best-in-class digital programs to support sales growth across B2C and B2B markets
Our take
Wearable devices that track and provide data on a patient’s cardio health have been around for a while, but diagnoses must still be made by a doctor. Health issues such as atrial fibrillation, bradycardia and tachycardia may be projected through heart-rate data, but this is useless without a doctor present.
AliveCor sells a wearable ECG device which works in cooperation with AI to detect a range of heart problems without a doctor present. The AI analyzes heart-rate data and instantly produces reports and diagnoses. The app also prompts users to describe symptoms that they are feeling, and the total information is then instantly sent to the user’s doctor.
The company has solid investment behind it, which supports the furthering of its mission to become a leading provider of cardiological care. Already, AliveCor's products have served over 3M customers and are the number one doctor-recommended personal ECG devices.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2020
$65m
SERIES E
Oct 2019
$5.8m
LATE VC
Total funding: $134.3m
Company benefits
- Competitive salary and stock options.
- Flexible and generous vacation policy.
- Exceptional medical, dental & vision coverage.
- 401(k) Match
- Pre-tax commuter benefits.
- Parental Leave Assistance
- A sunny office space centrally located in Mountain View, California.
- Endless snacks and beverages to keep your brain juices flowing
- A sunny office space centrally located in Mountain View
- Onsite catered lunches from local vendors to satisfy your inner foodie (Mountain View location).
- Endless snacks and beverages to keep your brain juices flowing (Mountain View location).
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Kim Barnett
(Co-Founder & CTO)Experienced software and mobile app developer and biomedical engineer, with over 15 years of experience in the development of medical products including mobile health, telemedicine, and ECG analysis systems.
Bruce Satchwell
(Co-Founder & CEO)Former Biomedical Engineer. Has founded various companies, including Micromedical and Ventracor.
David Albert
(Co-Founder & Chief Medical Officer)They are the founder of three technology companies, InnovAlarm, Lifetone Technology, and AliveCor. Their previous startups include Corazonix Corp (sold to Arrhythmia Research Technology) and Data Critical (sold to GE).
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