Senior Product Marketing Manager, Robinhood
$166-195k
This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan
Commission-free stock trading platform
Be an early applicant
Commission-free stock trading platform
1001+ employees
Be an early applicant
$166-195k
This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- Background in a consumer-facing product marketing role in tech
- Ability to autonomously develop break-through marketing strategies
- Possess a deep understanding of paid media strategies and lifecycle marketing
- Knowledgeable about the product roadmap development process, demonstrating an ability to align marketing strategies with product evolution
- Capacity to break down sophisticated concepts so that they’re simple, clear, and human
- Strong relationship-building capabilities and ability to work cross-functionally
- Data-driven approach to your work and decision-making
- Qualitative analytical ability and familiarity with A/B testing
- Thrives in a fast-paced environment with a bias towards action
What the job involves
- As the newest member of Robinhood's Product Marketing team, you'll be at the forefront of driving customer acquisition, engagement, and retention of Robinhood’s target audience
- This role blends product positioning, optimizing user journeys for customer activation, and community management across key channels. You'll own the development marketing and campaign strategies across several product categories while encouraging a growing user community that amplifies our brand and drives organic growth
- Developing and implementing data-based campaign plans to improve customer and product growth. Establishing goals, target audience, and messages to improve user acquisition and engagement
- Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
- Work with research and data teams to identify growth opportunities across multiple marketing channels and customer segments
- Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
- Optimize the marketing funnel to increase conversion rates and maximize ROI on growth initiatives
- Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets
- Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% female employees
-23% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company values
- Safety First: Robinhood is a safety-first company
- Participation is Power: At Robinhood, the rich don’t get a better deal
- Radical Customer Focus: We exist to make our customers happy
- First-Principles Thinking: We make bold bets and challenge the status quo
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
Salary benchmarks
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