Global Engagement Marketing and INTL DTC Lead, Harry's Inc.
H’ DTC
+ Equity
2+ days a week in office
Harry’s, Flamingo, Cat Person, and Lumē
Be an early applicant
Harry’s, Flamingo, Cat Person, and Lumē
501-1000 employees
Be an early applicant
+ Equity
2+ days a week in office
501-1000 employees
Company mission
To Create Things People Like More through purpose-led brands, products, and experiences.
Role
Who you are
- You have end-to-end experience developing and executing customer-focused eCommerce and CRM strategies, across multiple geographies and/or brands
- You have strong marketing experience in nurturing the customer funnel, lifecycle management, e-commerce, and experience with a subscription based business
- You will be fluent in using customer data to inform your approaches and data literate, able to explore and analyse trends. Including analysing data, and preferably proficient in SQL with experience using Looker or similar platforms
- You have strong experience using CRM platforms - preferably Klaviyo - to build messaging and automated flows. Experience with using a templating language for personalisation (e.g. Django, Ampscript, Liquid) would be a plus
- You have experience scoping, planning, and forecasting product initiatives and launches, able to size and estimate impact and effort of future projects
- You will be a strong partner, and will work with multiple cross functional teams on collaborative projects spanning the breadth of an ecommerce business involving more than just CRM - e.g. product launches, subscription optimizations, and features that impact both web and email
- Customer-centric. You’re incessantly focused on finding ways to make the customer experience better at any point in the journey regardless of surface area
- Comfortable being part of teams that are spread globally, and able to collaborate effectively both remotely and in person, across multiple time zones
What the job involves
- The Global Digital Team is looking for an experienced strategic CRM/engagement marketing manager focused on the Harry’s Brand, working across our Global Engagement Marketing and International DTC teams
- While working hand-in-hand with the global team, you will lead International DTC engagement marketing strategies, support product and brand initiatives in the UK and Germany, drive customer engagement, maximising customer satisfaction (NPS), and customer lifetime value
- You’ll be responsible for owning end-to-end CRM campaigns, including planning, executing, and optimizing flows and newsletters across email and SMS channels to drive customer retention, winback, and maximise customer satisfaction (NPS) and lifetime value
- You will lead experimentation message testing, and use customer data and analytics to uncover insights for segmentation, personalisation, and a deeper understanding of the customer journey
- You’ll collaborate cross-functionally with local and global Creative, Brand, Digital Product, and Analytics teams to ensure campaigns are impactful in delivering the right business outcomes
- As the Engagement Lead in the UK office you will partner with the International DTC team being the voice and local lead of the International DTC team for the global business
- You’ll have responsibility for supporting International DTC in strategic forecasting and budgeting cycles, in collaboration with Brand, Growth, Digital Product, and Demand Planning to ensure teams are well coordinated
- Work with the global team to contribute to Harry’s Global Engagement Marketing and Product roadmaps
- Walk the store daily and own merchandising and content strategy for the International websites
- Direct ownership of the UK & DE email marketing calendar, including planning for key seasonal moments such as Holiday, and new Product launches
- Collaborate with local and global Creative, Brand, Digital Product, Analytics, and CX teams to ensure campaigns are high performing, and consistent with brand and customer needs
- Track and report on performance of campaigns, and leverage customer data and analytics to identify trends, segments and inform future strategy
- Support International DTC in strategic forecasting and budgeting cycles, providing business context and scoping risks and opportunities for the forecast
- DRI for the INTL H’ DTC P&L and the local end-to-end leader and liaison in the UK/INTL office for the Global DTC team, AND provide the connective tissue back to the Global Digital team
- Reporting to Harry’s DTC Global Lead (New York based)
- You will be part of the Global Engagement Team
- Which is part of the Global Digital Harry’s and Flamingo team (Global)
- Partner with Brand (Global and International), Creative, Analytics, Digital Product
- Work with Performance Marketing, Customer Service, Supply Chain, Legal, Finance
Salary benchmarks
Our take
Harry’s Inc shot to fame in the years after its 2012 launch for developing and selling high quality, affordable men’s shaving and grooming products online. Between then and now, the company has grown tremendously, expanding into major retail stores, and launching three more brands: Women’s shaving products company Flamingo, hair care-focused Headquarters, as well as cat food brand Cat Person.
Though a billion dollar sale to consumer brand corporation Edgewell was surprisingly blocked by the Federal Trade Commission in 2020, Harry’s product and brand diversification actually led to a significant boost in sales.
The blocked sale of the company, while a shock at the time, has proven to be a blessing in disguise. Harry’s has gone on to raise hundreds of millions of dollars, which it has used to expand its portfolio of brands – all in keeping with its aim of becoming a major multi-category consumer packaged goods (CPG) company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company benefits
- Medical, dental, and vision coverage
- Wellness reimbursement and incentives
- Annual learning and development stipend
- Flexible Time Off Policy
- One month paid sabbatical after five years with us
- 16 weeks of fully paid parental leave, plus four weeks of customized re-boarding
- Access to all of our products
- All-team lunch and breakfast, and coffee, drinks and snacks!
- Five paid days off per year to volunteer
- Work from home opportunities
- Pension savings plan with company matching
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-CEO)Started his career as a consultant at Bain. Previously worked in Strategy at Brighter.com. Has an MBA from Stanford.
Jeffrey Raider
(Co-CEO)Serial entrepreneur. Founded Warby Parker. Previously a consultant at Bain, where he worked with Andy.
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