Global Engagement Marketing and INTL DTC Lead, Harry's
H’ DTC
+ Equity
2+ days a week in office
Men's grooming brand
Open for applications
Men's grooming brand
201-500 employees
Open for applications
+ Equity
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- You have end-to-end experience developing and executing customer-focused eCommerce and CRM strategies, across multiple geographies and/or brands
- You have strong marketing experience in nurturing the customer funnel, lifecycle management, e-commerce, and experience with a subscription based business
- You will be fluent in using customer data to inform your approaches and data literate, able to explore and analyse trends. Including analysing data, and preferably proficient in SQL with experience using Looker or similar platforms
- You have strong experience using CRM platforms - preferably Klaviyo - to build messaging and automated flows. Experience with using a templating language for personalisation (e.g. Django, Ampscript, Liquid) would be a plus
- You have experience scoping, planning, and forecasting product initiatives and launches, able to size and estimate impact and effort of future projects
- You will be a strong partner, and will work with multiple cross functional teams on collaborative projects spanning the breadth of an ecommerce business involving more than just CRM - e.g. product launches, subscription optimizations, and features that impact both web and email
- Customer-centric. You’re incessantly focused on finding ways to make the customer experience better at any point in the journey regardless of surface area
- Comfortable being part of teams that are spread globally, and able to collaborate effectively both remotely and in person, across multiple time zones
What the job involves
- The Global Digital Team is looking for an experienced strategic CRM/engagement marketing manager focused on the Harry’s Brand, working across our Global Engagement Marketing and International DTC teams
- While working hand-in-hand with the global team, you will lead International DTC engagement marketing strategies, support product and brand initiatives in the UK and Germany, drive customer engagement, maximising customer satisfaction (NPS), and customer lifetime value
- You’ll be responsible for owning end-to-end CRM campaigns, including planning, executing, and optimizing flows and newsletters across email and SMS channels to drive customer retention, winback, and maximise customer satisfaction (NPS) and lifetime value
- You will lead experimentation message testing, and use customer data and analytics to uncover insights for segmentation, personalisation, and a deeper understanding of the customer journey
- You’ll collaborate cross-functionally with local and global Creative, Brand, Digital Product, and Analytics teams to ensure campaigns are impactful in delivering the right business outcomes
- As the Engagement Lead in the UK office you will partner with the International DTC team being the voice and local lead of the International DTC team for the global business
- You’ll have responsibility for supporting International DTC in strategic forecasting and budgeting cycles, in collaboration with Brand, Growth, Digital Product, and Demand Planning to ensure teams are well coordinated
- Work with the global team to contribute to Harry’s Global Engagement Marketing and Product roadmaps
- Walk the store daily and own merchandising and content strategy for the International websites
- Direct ownership of the UK & DE email marketing calendar, including planning for key seasonal moments such as Holiday, and new Product launches
- Collaborate with local and global Creative, Brand, Digital Product, Analytics, and CX teams to ensure campaigns are high performing, and consistent with brand and customer needs
- Track and report on performance of campaigns, and leverage customer data and analytics to identify trends, segments and inform future strategy
- Support International DTC in strategic forecasting and budgeting cycles, providing business context and scoping risks and opportunities for the forecast
- DRI for the INTL H’ DTC P&L and the local end-to-end leader and liaison in the UK/INTL office for the Global DTC team, AND provide the connective tissue back to the Global Digital team
- Reporting to Harry’s DTC Global Lead (New York based)
- You will be part of the Global Engagement Team
- Which is part of the Global Digital Harry’s and Flamingo team (Global)
- Partner with Brand (Global and International), Creative, Analytics, Digital Product
- Work with Performance Marketing, Customer Service, Supply Chain, Legal, Finance
Salary benchmarks
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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