Director of Social Media Data Science & Insights, SharkNinja
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- The ideal candidate will have a deep understanding of social media metrics, behaviors, and technology to enhance marketing effectiveness, efficiency, and agile decision-making
- Proven Experience: 10+ years of experience in Data Science, analytics and 3+ years of experience in a leadership role overseeing data analytics function in a consumer-driven industry
- Social Media Expertise: Strong knowledge of social media metrics, behaviors, tools, and platforms for both organic, paid, and earned social media campaigns
- Educational Background: Bachelor’s or Master’s degree in Data Science, Computer Science, Marketing, or a related field
- Data Science Expertise: Expertise in data analysis, statistical modeling, data mining, and machine learning techniques related to social media
- Tool Proficiency: Experience with data visualization tools (e.g., Tableau, Power BI) and programming languages (e.g., Python, R, SQL)
- Technology Savvy: Familiarity with AI tools and big data platforms to enhance data analytics and reporting capabilities
- Business Acumen: Strong ability to translate complex data into actionable business insights that drive strategy
- Data Privacy Knowledge: Understanding of regulatory requirements related to data privacy and security in social media data management
- Leadership Skills: Proven experience leading and mentoring a team of data professionals to achieve outstanding results
- Communication Skills: Excellent communication and presentation skills, with the ability to convey complex data insights to both technical and non-technical stakeholders
- Adaptability: Ability to thrive in a fast-paced and dynamic work environment, with experience managing global responsibilities and contributing to leadership teams
What the job involves
- We’re seeking a dynamic Director, Social Media Data Science, and Insights to join our team
- The primary responsibility of this role is to lead the analysis of social media data across organic, paid, influencer, and earned channels, continuously testing and uncovering insights that drive strategic decisions for the business
- This position requires the ability to tell a compelling story using data and translate complex insights across platforms and tools into actionable strategies and ideas
- The Director, Social Media Data Science and Insights will manage a team that builds and maintains executive-level global data reporting and insights best practices
- They will work cross-functionally with marketing leaders, content creators, and product development to influence SharkNinja’s social media marketing strategy, creative optimization, and product development direction
- Data Exploration: Create a learning agenda to identify, test, iterate, and scale innovative strategies and opportunities across key social media platforms such as Meta, TikTok, YouTube, Reddit, Pinterest, Snap, etc
- Execute Data Analytics Strategy: Use data analytics to uncover hidden insights and drive action across social media marketing, product development, and community engagement
- Tech Stack Optimization: Assess and manage technology partners and solutions to maximize utilization and extract incremental value from social media data tools (e.g., social listening platforms, influencer measurement tools, platform data, AI tools for data analysis)
- Collaborate on Strategy: Partner with internal teams to implement and optimize social media strategies based on data-driven insights
- Data-Driven Decision Making: Use advanced data analytics, including predictive modeling, statistical analysis, data mining, and machine learning, to inform social media strategy
- Develop Reports and Dashboards: Build and maintain executive-level reports and dashboards to track performance metrics across organic, paid, influencer, and earned social media content
- Process Automation and AI Integration: Identify opportunities to increase process automation and integrate AI/ML solutions to improve efficiency and data analysis capabilities
- Competitive Analysis: Conduct social media market research and competitive analysis to inform strategic decisions and identify growth opportunities
- Global Reporting Leadership: Oversee the creation and maintenance of a global social media reporting center of excellence, ensuring data integrity and consistency across all channels
- KPI Measurement: Establish key performance indicators to measure the effectiveness of social media initiatives and drive continuous improvement
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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