Senior Content and Communications Manager, Yapily
+ Stock Options
3+ days a week in office
Secure API for banks
Job no longer available
Secure API for banks
21-100 employees
Job no longer available
+ Stock Options
3+ days a week in office
21-100 employees
Company mission
To build the future of finance through open banking.
Role
Who you are
- A passionate and creative writer who has strong experience marketing to a B2B audience
- Multi-faceted, with 3-5 years of experience combining SEO best practices with an editorial mindset to deliver top-notch, multi-channel content strategies
- While you may work with some freelancers, you are also hands-on and enjoy understanding complex technology and issues, getting into the details, and boiling down to produce engaging high-quality content across various channels
- A content marketer who likes to roll up their sleeves and not only write but produce engaging content using design and/or video to bring concepts to life with a bias for moving and executing fast
- Data-driven, with experience tracking and reporting on KPIs using tools like Google Analytics, SEMRush and Salesforce
- Curious, with a genuine interest in fintech/open banking
- Motivated by the pace of start-ups and the scale of the challenge
What the job involves
- We’re looking for a Senior Content and Communications Manager to report to the Head of Marketing and own the end-to-end strategy and creation of inspiring, educational and engaging content
- You’ll also look after Yapily’s owned and earned channels, including our website, SEO, social channels, and PR efforts
- You’ll be responsible for raising brand awareness, building trust, and creating demand by attracting and delighting a loyal following through multimedia content and enabling campaigns that cut through the noise, and are brimming with value to engage our audiences
- Set and execute a content and comms strategy that amplifies Yapily’s key messages, including blogs, webpages, resources, reports, case studies, social media, and proactive PR
- Track and report on KPIs like website traffic, SEO, organic acquisition, search visibility, and engagement metrics, and take an iterative approach to content creation and promotion
- Own and evangelise Yapily’s Tone of Voice and brand architecture, helping develop our unique point of view through content and messaging
- Work closely with Demand Generation to produce content that creates demand and high engagement, enabling the delivery of the right content, to the right audience, on the right channel at the right time
- Generate announcements, media coverage and thought leadership editorial opportunities to build Yapily’s brand and key leadership profiles
- Collaborate with internal spokespeople and subject matter experts to create authoritative content and raise Yapily’s profile as an innovative player in open banking, open finance and fintech
- Work with the product and sales teams to launch new features/products, and deliver effective sales enablement material
Salary benchmarks
Our take
In order to create innovative financial products, companies need to connect effectively and securely to banks. Yapily solves this problem using its secure API software.
Yapily is headed up by a former Goldman Sachs executive, and since its launch it has scaled its customer base rapidly. Yapily’s API is now trusted by high-growth fintech's such as Intuit QuickBooks and GoCardless.
Yapily is just one of a wave of open banking APIs. Other providers include TrueLayer and Finix. Yapily has recently partnered with credit card startup Yonder and financial standardization company Ntropy to expand its services to consumers. This is an important step and could ensure that Yapily remains competitive in the fintech market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2021
$51m
SERIES B
Apr 2020
$13m
SERIES A
Total funding: $69.6m
Company benefits
- Generous level of share options
- Company learning budget for seminars and courses
- Enhanced Parental leave options for both primary and secondary caregivers
- Hybrid & remote ways of working opportunities
- Bupa private healthcare
- Nomad Working
- Salary sacrifice pension with employer contribution
- Cycle to work scheme
- Season ticket loan scheme
- Income Protection
- Life Assurance
Company HQ
Holborn, London, UK
Leadership
Stefano Vaccino
(CEO)Previously Executive Director at Goldman Sachs, co-founded OltreDesign and was Chief Product Officer at Algomi and Red Deer.
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