US Field Marketing Lead, EQS
$170-190k
Corporate communications cloud software
Be an early applicant
Corporate communications cloud software
501-1000 employees
Be an early applicant
$170-190k
501-1000 employees
Company mission
To create trust through transparency.
Role
Who you are
- Are you a visionary marketing leader ready to define the future of Field Marketing and establish EQS as the definitive market leader in the US? If you possess executive-level strategic expertise and a proven ability to lead and mentor, we invite you to drive organizational impact!
- 8+ years Field Marketing or senior B2B experience in an enterprise environment, demonstrating success in driving regional pipeline and GTM execution within complex markets
- Expert execution and ability to set the strategic standard for ABM, event, and campaign best practices across the region
- Defines the high-level Marketing/Sales collaboration framework and process for the region to optimize GTM efficiency
- Acts as a trusted moderator for strategic content channels (e.g., executive webinars), ensuring the company is accurately and professionally represented
- Drives adherence to departmental standards for project management, establishes regional process integrity through documentation and audit, and continuously optimizes regional efficiency and workflows
- Owns data integrity and drives company-wide data-led strategies and methodology for marketing performance
- First Language fluency in English (C2) and ability to negotiate/present at executive level in both
- Drives global alignment and acts as the primary executive representative for cross-functional coordination
- Identifies with EQS’s mission and uses it to guide all strategic decisions and team actions
- Ensures strict compliance with departmental system usage standards, provides expert regional guidance on MarTech application, and leverages data for high-level regional strategy. Expert knowledge of key MarTech tools (e.g., Salesforce, HubSpot, Asana, On24, 6sense) is a plus
What the job involves
- As Field Marketing Lead, you will set the regional Field Marketing standard and act as the primary strategic resource to the Head of Field Marketing
- You will elevate global standards and set the strategy for the team, contributing executive-level strategy to the CMO and Sales leadership
- You will architect initiatives that strengthen brand equity, generate enterprise-level pipeline, and drive market transformation
- Join us in driving market impact in the US region
- Driving the regional vision and operational strategy, setting standards for ABM excellence, and mitigating long-term regulatory risk by localizing global strategy (in collaboration with the global functions)
- Establishing the local enterprise-wide collaboration framework between Marketing and Sales Leadership, driving joint initiatives
- Defining the comprehensive partnership strategy for the region, leveraging relationships to solidify EQS's position as a market shaper
- Setting standards for experiential marketing excellence and driving the strategic external engagement through major event negotiation and design, overseeing all Events Team execution for the region
- Defining the full thought leadership strategy utilizing webinars as an executive-level communication and influence channel, while personally hosting and moderating high-impact, strategic executive webinars
- Co-defining the regional performance marketing strategy, providing strategic regional feedback on advanced channel optimization, and delivering long-term budget forecasts (in collaboration with the central Performance Marketing team)
- Providing strategic local input, leveraging global content campaigns, and ensuring all assets are localized and adapted to meet local sales, product, and regulatory needs. (In close coordination with the Head of Content & Product Marketing)
- Owning the pipeline reporting framework, developing and presenting complex, executive-level insights for the CMO and senior leadership
- Driving market transformation by translating complex regulatory and competitive developments into actionable strategies and narratives, providing essential local input to central leadership (Strategy, Product, Content)
- Owning the pipeline reporting framework and developing insights, while maintaining the regional budget strategy through ongoing forecasting and performance tracking. All strategic inputs are delivered to the Head of Field Marketing to guide global strategy and investment proposals
Application process
- Looking to hire from Jan 1st
Our take
With consumers and investors concerned about the environmental and social impact of corporations and governments increasing regulations on carbon emissions and supply chains, businesses now must report on a range of metrics other than the bottom line. Aside from being the right thing to do, mistakes can be extremely costly both in reputation and in fines. Founded in 2000, EQS Group exists to make corporate compliance, investor relations and ESG reporting easier with its cloud-based EQS Cockpit resource.
The EQS Cockpit allows streamlining of a wide range of compliance processes, including relatively obscure matters such as whistleblower protection which have recently cost firms large amounts of money (see for instance Barclays receiving a $15 million fine along with massive reputational damage for failing to protect a whistleblower). In a time when governments such as Germany are increasing compliance requirements on supply chain to deal with the scourge of human trafficking, such a solution is likely to be particularly appreciated.
As expected of a company providing a much needed enterprise service, EQS Group has been in demand in recent years, seeing an almost 20% increase in revenue over 2022 and adding nearly 250 new corporate customers to its books. This growth is likely to continue, driven by the introduction of the EU whistleblower directive across the EU member states, a new investment from Thomas Bravo and by EQS Group's continuing marketing efforts as it expands into additional markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- You're important! A trusting environment and lifelong learning for your individual development. Set personal development goals, receive support and regular feedback. We support you in equipping yourself for success
- Living our values! Take responsibility for a variety of tasks, find out what you like to work on, and find your way to make your own personal impact with us!
- Great atmosphere! Regular team events, barcamps, a talented international team and a common goal that unites us all. Take a look for yourself at #EQSlife on Instagram!
- Be part of an exciting journey! Contribute to our success story of becoming the leading European cloud provider for corporate compliance, investor relations solutions and sustainability reporting (ESG Tech)
- Work-life balance is a must! You will work in a modern office with employee benefits, afterwork events and more! You have the opportunity to work remotely, even from other European countries, and to flexibly arrange your working hours
- Health is a priority! In addition to meal vouchers for your healthy breaks you can benefit also from our corporate mental health counseling!
Company HQ
Maxvorstadt, Munich, Germany
Leadership
Achim Weick
(CEO)Has been CEO of EQS Group since founding it in 2000. Before that worked for HypoVereinsbank and Commerzbank.
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