Senior Copywriter, Air

• If you deeply understand software, internet culture, and how positioning wins attention, this is your job
• 3–5 years writing for technology companies, founders, products, or media brands
• Deep understanding of startup and software culture
• Extremely online, in the best way possible
• Strong instincts for internet humor, timing, and attention
• Clear POV on how positioning and distribution work in modern software
• Entrepreneurial, self-directed, and a fast writer with sharp editing instincts

Desirable

• Air is hiring a Senior Copywriter to own our voice across LinkedIn and Twitter/X. This hire will be responsible for making Air and its CEO unavoidable online: building a recognizable brand voice, shaping how the market perceives Air beyond "DAM software," and ghostwriting high-performing content that compounds over time
• Write daily content across LinkedIn and Twitter/X for both the Air brand and CEO accounts
• Develop recurring content formats, narratives, and POVs that build long-term audience equity
• Turn product launches, customer stories, internet moments, and internal thinking into high-performing posts
• Ghostwrite posts, threads, launch copy, and reactive commentary for leadership
• Work closely with leadership to sharpen messaging and positioning
• Study competitors, creative tools, AI startups, and software trends obsessively
• Identify opportunities for Air to participate in conversations before they go mainstream
• Maintain a fast feedback loop around what works and what doesn't; experiment constantly with tone, format, visuals, and distribution