Senior Copywriter, Hims & Hers
Paid Media
$120-140k
Offers Equity + ESPP
Multi-specialty telehealth platform
Be an early applicant
Multi-specialty telehealth platform
1001+ employees
Be an early applicant
$120-140k
Offers Equity + ESPP
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- The right candidate has a bias for action, a growth mindset, and deep curiosity about what makes ads work. They are equally motivated by strong creative craft and by digging into performance results to inspire the next round of work
- 8-10 years of experience in copywriting, with a strong portfolio of paid media creative
- Proven ability to concept and ship video-first ads quickly in fast-paced environments
- Deep understanding of platform best practices for Meta, TikTok, Snap and other digital channels
- Comfort working with performance data as both a guide and inspiration for creative
- Excellent collaboration and communication skills, working closely with growth, art, production, and external partners
- Self-starter with a bias for action, curiosity about performance drivers, and a growth mindset
- We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match
What the job involves
- The Senior Copywriter, Paid Media, reporting to the Lead Performance Copywriter, is a highly skilled creative focused on concepting and executing best-in-class advertising across Meta (Facebook/Instagram), TikTok, Snap, Google, Reddit, and emerging channels
- This role is central to our performance creative strategy, with a primary focus on video but with insights and creative learnings shared across static assets as well
- This individual will generate and develop ideas, translate performance insights into creative approaches, and collaborate with art directors, designers, motion designers, and production partners to bring work to life
- They will also work with producers to shape how we capture a library of still and video content for paid ads
- Concept and craft copy for paid media ads across video and static formats, tailored for a range of paid media channels
- Partner with growth and integrated marketers to analyze performance and audience insights to pitch new creative areas to test
- Collaborate with art directors, motion designers, editors, and producers to deliver high-quality ads that balance brand craft with performance goals
- Contribute to shoot planning with producers, ensuring still and video content is captured with paid placements in mind
- Translate performance results into creative adjustments and share learnings across teams
- Maintain high standards in copy, tone, voice, and brand
- Provide clear, constructive copy direction and feedback to cross-functional creative partners and external collaborators
- Recommend efficiencies and process improvements that allow for faster, smarter creative output
- Model curiosity, experimentation, and a growth mindset in every stage of the creative process
Application process
- Please include a link to your portfolio, and be sure to include examples of paid video and static ads if you have them
- Be clear about your role in each project. Work that demonstrates platform-native thinking and performance-informed creative is especially valued
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. Recent launch of an app has helped the company grow significantly. Further, it is focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumising shampoos.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Dental insurance
- Maternity & Paternity Leave
- Gym Membership
- Commuter Checks & Assistance
- Work from home opportunities
- Health insurance
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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