Principal Product Marketing Manager, Pendo
Sales Enablement
$140-174.5k
More information about location
Digital adoption and product experience solutions
Be an early applicant
Digital adoption and product experience solutions
501-1000 employees
Be an early applicant
$140-174.5k
More information about location
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- Minimum of seven (7) years in program management, product enablement, or product marketing at a high-growth B2B SaaS company
- Proven success building scalable enablement programs that drive measurable sales outcomes
- Deep empathy for sellers and customer-facing teams — you understand what motivates them and how they learn
- Experience with enablement systems like Seismic, Highspot, or Docebo
- Must be legally authorized to work in the United States without need for current or future sponsorship
- Ability to translate technical product concepts into clear, value-driven storytelling
- Strong communication and presentation skills — confident leading live training sessions that engage and inspire
- Highly organized and detail-oriented — a builder who can juggle multiple programs and deadlines with ease
- Excellent collaborator with Product, Sales, and Marketing; thrives in a fast-paced, cross-functional environment
- Ability to travel occasionally
What the job involves
- We’re looking for a Principal Product Marketing Manager to lead Product Enablement - a strategic, high-impact role that shapes how our GTM teams learn, position, and sell the Pendo platform
- You’ll design the programs, systems, and training that ensure every seller, CSM, and marketer deeply understands the Pendo product and can articulate its value with confidence
- This is an individual contributor role for a strategic builder: someone who thrives at the intersection of sales enablement, product marketing, and education
- Partner with Sales, Product, and Marketing leadership to define how Pendo’s GTM teams learn and communicate our product’s value
- Design and launch quarterly learning curriculums aligned to business goals and product launches
- Build and scale a Product Education program that helps GTM teams ramp faster and stay sharp on product updates
- Run engaging, well-structured live trainings that simplify complex products and motivate sellers
- Own and evolve enablement platforms such as Seismic and Docebo for product learning and certification
- Build feedback loops with Sales and Product leaders to continuously improve training and content
- Measure program success and optimize for impact on seller performance and revenue outcomes
- Collaborate with the PMM team to ensure enablement content and collateral align to product positioning and GTM strategy
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction, Without a standardized system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyze user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company HQ
Downtown, Raleigh, NC
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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