Head of CRM, Taxfix
Plus stock options
Tax filing app
Be an early applicant
Tax filing app
201-500 employees
Be an early applicant
Plus stock options
201-500 employees
Company mission
Taxfix's mission is to enable anyone, regardless of education or background, to file their taxes with newfound confidence.
Role
Who you are
- Note: These are not hard requirements. If you feel most apply then err on the side of optimism and we will do our best to identify if you are the right fit for the responsibilities. We welcome candidates from non-linear paths (including parental/caregiver/sabbatical breaks)
- You have a passion for marketing, analytics, and product management; our CRM ambitions are at the intersection of those 3 domains
- Experience leading CRM/lifecycle in a B2C scale‑up or consumer fintech; multi‑country experience strongly preferred
- Strong curiosity for redesigning work with AI; You are as interested in questions like how can we make this 20%-99% more efficient? As questions like what is now possible that was not possible before?
- Depth with Braze journeys, experimentation, and messaging; working knowledge of SQL and event schemas; comfort partnering on data models
- Familiarity with agentic or RL personalization (Aampe or similar) and LLM‑assisted content; you know where automation shines and where human judgment matters
- Strength in stakeholder alignment - you can surface trade‑offs, make principles explicit, and help diverse teams move forward together
- Clear, inclusive communication in English; German (or another EU language) a plus
- You thrive on feedback; You want a candid, open, honest environment where results and accountability are important
What the job involves
- Our category - digital tax preparation, filing, and optimization - demands trust, personalization, and clarity. Customers come back at key moments in the year and expect us to anticipate needs, not just send messages
- We’re looking for a Head of CRM who blends classic lifecycle craft with AI‑native orchestration to create a unified experience across two brands and multiple countries
- Design the lifecycle system: Map moments that matter (onboarding, document prep, filing, post‑filing optimization, off‑season education etc) and make them measurable, equitable, and multilingual
- Make AI work for people: Use LLM co‑pilots for content drafts, Reinforcement Learning systems for who/when/what/where/why decisions, and encode brand and privacy rules so automation scales efficiently, safely, and has impact
- Close the loop with Product: Treat in‑app nudges and transactional UX comms as part of lifecycle; co‑own activation, monetization, and retention KPIs with core PMs
- Demonstrate causal impact; make measurement transparent for peers: Move beyond surface metrics to incrementality, LTV shifts, and seasonality control groups; share insight narratives other leaders can act on
- Grow people and capability: Coach CRM and Technical CRM Managers; set progression paths; nurture a growth culture where results and great ideas win, not job titles
- A mix of “strategic leadership topics” and “hands-on execution individual contributor topics”. If you are looking for pure management & delegation this role is not for you
- Set a CRM & user engagement vision spanning activation, retention, monetization; ensure execution is aligned with your vision and bring the rest of the org along
- Lead cross‑channel strategies in Braze; maintain a single journey backlog that spans outbound and in‑product comms
- Partner with Martech on Segment/Snowflake e.a. pipelines, real‑time audiences, and identity resolution; ensure data quality standards are in place and met
- Run a continuous test‑and‑learn squad including standards (holdouts by market/season; spanning activation, retention, monetization, reactivation opportunities)
- Maintain deliverability, frequency, and fatigue policies; audit multilingual content for clarity and accessibility
- Design lifecycle governance: consent usage, sensitive‑attribute handling, model explainability, incident response, and vendor risk reviews
- Lead lifecycle budgeting/forecasting with transparent trade-offs; (re)allocate time & money investment based on ROI
- Publish transparent roadmaps; facilitate decisions when teams have competing priorities. Coordinate proactively with your mission leaders
Our take
For many people, filing taxes is still a painstaking, confusing and outdated process. In Germany alone, around 10 million people each year decide not to claim their tax return for this reason. Taxfix solves this problem by making it easier to file tax returns and claim rebates.
Taxfix serves as a personal tax accountant, something that many of its users can't afford or don't have access to. The app functions much like any chatbot, offering in-depth guidance and optimising the tax filing process. Users can typically file their taxes in under 20 minutes using the app, which will appeal to anyone looking to save time and effort on their personal finances. Taxfix is not alone in offering this sort of service, but it sets itself apart from rivals such as TurboTax thanks to its mobile-first approach.
The company has been well-served by its innovative and attractive app interface and acquired its German competitor Steuerbot in early 2023. With its European market covered by Berlin and Madrid offices, 2024 saw its entrance into the UK market by acquiring smaller competitor Taxscouts, establishing itself as the European leader in its sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2022
$220m
SERIES D
Apr 2020
$65m
SERIES C
Total funding: $326.9m
Company benefits
- A chance to do meaningful, people-centric work with an international team of passionate professionals
- Holistic wellbeing with free mental health coaching sessions, yoga, and a discounted membership to Urban Sports Club
- A monthly allowance to spend on home support services, including childcare, housekeeping, pet sitting, tutoring, and elderly care
- Employee stock options for all employees—because everyone deserves to benefit from the success they help to create
- Dedicated relocation and visa support for those that need it
- 30 annual vacation days and flexible working hours
- Full trust to take ownership of your work in a flat hierarchy where feedback is encouraged and expected
- A generous learning budget to support your personal and professional development and guidance from our internal L&D experts
- Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip
- Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible
- Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions
- Have a four-legged friend in your life? We’re happy to have dogs join us in the office
Company HQ
Mitte, Berlin, BE
Leadership
Mathis Büchi
(Chairman)Previously co-founded Encounter Korea and Smallpdf. Currently Founder and CEO at Genova.ai.
Lino Teuteberg
(CPO)Previously worked as an Interaction Developer at springen, and co-founded Smallpdf.
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