Social Media Manager, Spotter
$100-500k
+ Stock options
Office located in Culver City, CA
Finance solution for content creators
Job no longer available
Finance solution for content creators
101-200 employees
Job no longer available
$100-500k
+ Stock options
Office located in Culver City, CA
101-200 employees
Company mission
To catapult creative potential with lucrative deals that make you unstoppable.
Role
Who you are
- 6+ years experience building strategy and managing content & core social channels at a consumer brand. Background working with and in support of YouTube Creators a plus. Experience with consumer & SaaS content and social media management is also a plus
- Demonstrated track record of developing engaging and innovative content, social media strategies, from branded content to detailed product tutorials, while growing engaged audiences on organic social channels
- Knowledge of AI and Creator culture, and know what's trending on top social platforms
- Experience understanding data and insights to drive learning. Ability to quantify content and social media channel performance
- Experience running several campaigns in a fast paced, start up environment and problem-solving through creative critical thinking
What the job involves
- Spotter is seeking a Social Media Manager that will be responsible for managing Spotter’s social media accounts in support of Brand and Product marketing initiatives
- You will work to amplify premium Creator focused digital content, product education content, and case studies, as well as supporting content published by Creator partners
- You will co-develop the creation of social media forward content that resonates with Creators, Brands, and emerging audiences
- This role will work cross-functionally with the Marketing, Creator, and Product teams to shape the brand’s communication across all social media platforms and communities, with a clear understanding of platforms, including YouTube, Facebook, IG, Snap, TikTok, X, Discord, and Reddit
- Lead the development and execution of organic social content and publishing strategy for Spotter’s YouTube and social channels, with a thoughtful point of view that supports our Creators, our products, and our brand
- Oversee the creation and management of social publishing calendar and collaborate with our creative partners, internally and externally, to ensure that all content is being put on the right platform at the right time for the right audience - on brand and on strategy
- Represent social marketing in cross-functional interactions with key team members and high visibility partners, including Marketing, Product, Creator Experience, and Ad Sales teams
- Present social marketing strategy, creative concepts, and performance results to internal leadership
- Attend shoots or events when necessary to capture content and post event coverage where on brand for Spotter
- Identify relevant and significant ways for Spotter to participate in Creator culture and fan conversations, while not acting like a Creator or Creator brand. Protect Spotter’s partnership as a brand platform for (and with) Creators
- Act as a social authority and trusted advisor in critical areas, ranging from genre expert to knowledge on the latest trends in YouTube, social, online communities, as well Creator and productivity software products
Our take
Spotter offers digital-creatives the opportunity to transform content creation from a hobby to a full-time job by providing them with the capital to do so. The company provides cash upfront to creators in exchange for ownership of any future ad revenue their videos generate.
Not dissimilar to venture capital investments, Spotter has applied this model to the digital content world, an increasingly lucrative industry. It is well placed to continue rapid ascension given its impressive clientele, some of YouTube’s most popular creators - such as Mr.Beast and Dude Perfect - whose cumulative content has amassed a combined 50 billion minutes in watch time.
2025 investment of $89.1 million comes off the back of a strategy realignment for Spotter, one that will see it focus on long-form brand partnerships. The capital injection will support the launch of its AI creator studio and forge new partnerships.
Steph
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2024
$7.4m
LATE VC
Sep 2022
$9.4m
LATE VC
Total funding: $247.4m
Company benefits
- Medical insurance covered up to 100%
- Dental & vision insurance
- 401(k) matching
- Stock options
- Autonomy and upward mobility
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Aaron DeBevoise
(Co-Founder & CEO)Previously co-founded Cflix, North Entertainment, Machinima, StyleHaul, and served as CEO for Network of One. Spent nearly 5 years at J.P Morgan, initially as an Analyst before becoming an Associate within the Entertainment Industries Group.
Nic Paul
(Co-Founder, President & Boardmember)Previously founded N.B Paul and Revee, serving here as CEO until it was acquired by Outbrain, and acting as Head of Sales and Innovation. Spent 4 years at Penske Media Corporation as Senior Vice President.
David Carroll
(AI Technology Leader)Previously founded SantaCruzGuide.com. Experience as a Software Engineer for ICTV, Interwoven, and eBay, and later held positions at Sony, Sizzle Digital Media and DIRECTV, before serving as CTO for Network of One.
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