Public Relations Lead, Razer
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- 5-7+ years of experience in a similar role
- Excellent technical communication skills both verbal and written
- Can work independently and to prioritize and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills
What the job involves
- Develop and execute PR strategies to promote the company's gaming products to media, influencers, and consumers in Europe driving brand awareness, affinity and purchase intent
- Manage the European PR team – inclusive of PR leads and agencies across DACH, UK, France, Iberia, Nordics, Middle East and Eastern Europe to ensure that they are meeting the company's PR goals at the regional level
- Create a business and brand level editorial storytelling plan to execute though modern storytelling
- Build and maintain relationships with key media contacts in Europe
- Pitch stories to media outlets and secure coverage for the company's gaming products and priorities
- Write press releases, blog posts, and other content to promote the company's PR efforts
- Identify and manage collaboration with influencers, streamers and esports organizations in partnership with global stakeholders
- Track the effectiveness of PR campaigns and inroads against competitors and make necessary adjustments to demonstrate results/success
- Represent the company at industry events and conferences and as a spokesperson within the media
- Closely collaborate with regional and global marketing and social teams
- Ensure the team maintains a relevant database of public relations contacts and record of communications
- Coordinate public relations activities with promotional, events and sales activities
- Manage the team’s distribution of product samples and other marketing resources
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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