Regional Marketing Manager, Axonius
NAM Central
$139-160k
+ Bonus & equity
More information about location
Cybersecurity asset management platform
Job no longer available
Cybersecurity asset management platform
501-1000 employees
Job no longer available
$139-160k
+ Bonus & equity
More information about location
501-1000 employees
Company mission
To give customers a comprehensive and always up-to-date asset inventory.
Role
Who you are
- The ideal candidate will be a creative and results-driven marketing professional with a deep understanding of regional market dynamics and the ability to tailor programs that resonate with local audiences
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent experience is a plus
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing
- Proven experience in developing and executing regional marketing strategies, ideally within the Central region
- Experience in technology, cybersecurity, SaaS, or related industries is highly preferred
- Familiarity with account-based marketing (ABM) strategies and execution
- Strong communication and interpersonal skills with the ability to work cross-functionally and influence internal stakeholders
- Creative problem solver with a data-driven mindset, able to analyze metrics and pivot strategies as needed
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously
- Proficient in marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce)
What the job involves
- The Central Regional Marketing Manager will be responsible for developing and executing regional marketing strategies that drive brand awareness, demand generation, and pipeline growth across key states in the Central region
- This role requires close collaboration with sales teams, channel partners, and corporate marketing to ensure alignment and the successful execution of go-to-market strategies in the Central region
- Develop and implement a comprehensive regional marketing plan for the Central, aligning with the company's overall objectives and sales targets
- Conduct market analysis to understand trends, opportunities, and challenges specific to the Central region and incorporate these insights into tailored marketing campaigns
- Work closely with sales teams to create localized strategies for key accounts and prospecting opportunities in the region
- Execute demand generation programs including digital marketing campaigns, regional events, webinars, email marketing, and account-based marketing (ABM) initiatives
- Lead the planning and execution of regional events such as conferences, trade shows, roadshows, and customer engagement activities
- Collaborate with content marketing to localize messaging, case studies, and sales materials for the Central audience
- Partner with the regional sales teams to understand their goals and challenges, providing marketing support that accelerates deal velocity and drives growth
- Provide sales enablement tools, including localized collateral, presentations, and outreach templates to help sales teams engage prospects effectively
- Collaborate with partner and channel teams to co-market with key partners in the Central region
- Track and measure the effectiveness of regional marketing campaigns, focusing on lead generation, pipeline growth, and ROI
- Analyze data to identify trends and make recommendations for optimizing campaign performance
- Provide regular reports and insights to senior leadership on regional marketing activities, KPIs, and key results
- Manage the Central regional marketing budget, ensuring the optimal use of resources to maximize impact
- Coordinate with external vendors, agencies, and event organizers to execute campaigns and initiatives
Our take
Axonius solves the unglamorous yet critical problem of poor cyber hygiene, helping security teams that struggle to fully understand their assets, and whether these assets are secure and adhere to security policies. Its cybersecurity platform helps companies track and manage every device that accesses networked services.
The company was founded by a team of veterans of an elite intelligence unit of the Israeli Defense Force. Since launching, it has attracted some impressive customers including the New York Times, Schneider Electric, and AppsFlyer. The company stands out in a crowded market of cybersecurity tools by integrating with hundreds of different platforms, enabling CIOs to keep track of all their network assets.
Axonius is a company with unicorn status and has raised almost $600 million in funding so far. Its 2024 round was invested in acquiring startups and funding its work with channel partners.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2024
$200m
SERIES E
Mar 2022
$200m
SERIES E
Total funding: $595m
Company benefits
- Competitive compensation
- 100% coverage of your healthcare premium
- Flexible work environment
- Paid parental leave
- Annual all-company retreats
- We offer all this… and more
Company values
- Grow - Grow yourself, the company, the customer. Always striving for the best version of yourself
- Relentlessly pursue truth - We operate with transparency, strive to understand the facts, and acknowledge and learn from mistakes
- Ownership - We approach all efforts with an ownership mindset, a high degree of responsibility, and quality
- Win - We win by creating the most value for our customers, with a sense of urgency
- Team - We are one team. We move fast, win and lose together. Our differences make us stronger
- Humility - We are humble and proud. We operate with respect
Company HQ
Rose Hill, New York, NY
Articles
Leadership
Dean Sysman
(CEO & Co-Founder)They worked as a team leader for the Israel Defence Force. They have a passion for startups and act as an investor in a list of cyber tech companies and sits on the board of Forbes Technology Council.
Ofri Shur
(CTO & Co-Founder)They also worked for the Israel Defence Force before moving into cyber security at Kay Hut.
Avidor Bartov
(CPO & Co-Founder)They also worked for the Israel Defence Force prior to co-founding Axonius. They act as an insider to YL ventures supporting Israeli entrepreneurs.
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