AEO/SEO Manager, FIGS
$145-160k
+ Opportunity to own shares of FIGS stock through our new-hire equity program + ESPP
Office located in Santa Monica, CA
Medical uniforms & clothing
Be an early applicant
Medical uniforms & clothing
201-500 employees
Be an early applicant
$145-160k
+ Opportunity to own shares of FIGS stock through our new-hire equity program + ESPP
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- 5+ years in SEO with 1-2 years actively working on AEO or AI search visibility
- Proven track record of growing organic traffic and revenue for e-commerce
- Strong technical SEO skills: the ability to work directly with product and engineering teams
- Experience working with LLM concepts and tactical execution
What the job involves
- We’re looking for an AEO/SEO Manager to own organic discovery across traditional SEO and emerging AI platforms: ChatGPT, Perplexity, Google AI overviews, Gemini, and beyond
- This is a net-new role requiring both deep technical expertise and exceptional communication skills
- This person will shape strategy, build cross-functional alignment, and translate complex search and AI concepts into clear direction for marketing, site, product, and engineering partners
- This role is a key driver of organic revenue and brand visibility and will report to the VP of Growth and Integrated Media
- Own the technical SEO health of the wearfigs.com: crawlability, indexing, site speed, Core Web Vitals, structured data, site mapping, and mobile performance
- Lead research into search demandin content gaps, on-page optimization across categories, products, and content pages
- Manage internal linking strategy, URL architecture, and any site transitions without traffic interruptions
- Work cross-functionally partnering with Narrative to build and maintain content strategies applicable to both AEO and SEO, Eng and Product for technical implementation, and Paid Marketing to understand overlap and impact
- Monitor algorithm updates and proactively address changes that might have a future impact on site visibility
- Develop and execute a strategy to increase brand/product visibility in AI-generated answers across all LLMs
- Continue to drive excellence and maintain the FIGS premium position across all LLMs
- Test and iterate on content formats to continue and develop best practices on how we show up on LLMs
- Stay current on the evolution of major AI platforms on how they crawl, index, and select sources to create action plans
- Manage existing vendor relationships with external SEO/AEO partners and vendors
- Lead project management across multi-team initiatives: define scope, align stakeholders, track progress, and hold partners accountable to timelines
- Build and present performance reports and strategic roadmaps to senior leadership, making data and recommendations accessible to non-technical audiences
Our take
FIGS is a medical apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured across a range of antimicrobial, elastic scrubs and uniforms designed with functional pockets. Inspired by the founders personal connection to the challenges faced by healthcare workers, the brand was created to address the discomfort of traditional uniforms and the long, demanding hours common in the profession.
More recently, FIGS has begun executing a strategic shift focused on long-term brand equity rather than short-term promotional growth. In 2024, the company signaled a move away from heavy discounting, instead increasing investment in brand building, international expansion, and new growth channels such as retail and institutional sales through its TEAMS program. While overall revenue growth has remained modest, international sales have grown rapidly, highlighting Asia as a key opportunity for future expansion. And in an increasingly competitive and promotion-driven market, FIGS' emphasis on premium positioning, disciplined pricing, and global brand development reflects a calculated bet on sustainable growth rather than volume-led gains.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Health and Wellbeing: Comprehensive benefits and perks package focused on your well-being including: previum medical, dental, and vision coverage, FIGS-sponsored bi-weekly UberEats meal credits, free access to Breethe, a fitness stipend with ClassPass, and a free Peleton room on-site.
- Finance: Amazing 401(k) progream, with a company match up to the first 6% of your contribution. 100% FIGS-sponsored life insurance, disability insurance, access to an Employee Stock Purchase Plan and financial wellness learning opportunities.
- Family: We care for our extended FIGS family by offering generous parental leave, new-parent care meals, and a transition back to work program following leave.
- Time Away: Generous time off - flexible vacation for salaried team members and up to 3 weeks of vacation for hourly team members. We also offer access to leave programs to care for yourself and your family.
- Staying Connected: Weekly company-wide meetings, exclusive Coffee Connection meetings with the FIGS Co-CEOs, and monthly Fruitful Talks with thought-leaders and industry experts. WE support our team members through affinity groups and a thoughtfully designed Buddy Program, fostering friendship and belonging.
- Culture Committee: The Culture Committee creates incredible monthly Culture Programs spotlighting a specific area of wellness, while also finding ways to give back to the local community through volunteerism.
- Furry Friends: We partner with The Wags Club in West LA to provide weekday doggy day care at a partially subsidized cost. We also partner with MetLife to get discounts on pet insurance.
- Employee Discounts & Rewards: Team members receive 50% off, a $75 gift code on birthdays, and a special anniversary gift each year.
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Co-Founder & Executive Chairman)Heather studied at the University of Wisconsin-Madison before co-founding FIGS in 2010. She then spent a year at Saïd Business School, and has been a RxArt Board Member since 2019.
Trina Spear
(Co-Founder & CEO)Trina began her career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. She then co-founded FIGS with Heather in 2010, and has been serving as CEO since.
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